#BF3991
Closest named color: Medium Violet Red (#C71585). oklch(56.9% 0.192 344.6), rgb(191, 57, 145).
Aa
White text reads best on this color (4.98:1).
About this color
#BF3991 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.192 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.038 away. White text reads best on it, at 4.98:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.20:1 |
| White text | 4.98:1 |
Values
| HEX | #BF3991 |
| RGB | rgb(191, 57, 145) |
| HSL | hsl(321, 54%, 49%) |
| OKLCH | oklch(56.9% 0.192 344.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF3991 | 4.98:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #BF3991 | 4.20:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #BF3991 text on white | 4.98:1 | AA | Lc 73.4 | Content text, not long reading |
| #BF3991 text on black | 4.20:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4EE
oklch(93.7% 0.024 344.4)
-
Step 200
200
#F1CDE1
oklch(88.5% 0.048 343.6)
-
Step 300
300
#EAABCE
oklch(81% 0.086 344.8)
-
Step 400
400
#DC7BB5
oklch(70.7% 0.138 344.5)
-
Step 500
500
#D055A2
oklch(63.2% 0.177 344.8)
-
Step 600
600 (this color)
#BF3991
oklch(56.9% 0.192 344.6)
-
Step 700
700
#A02578
oklch(49% 0.178 344.4)
-
Step 800
800
#822262
oklch(42.7% 0.147 344.3)
-
Step 900
900
#692250
oklch(37.7% 0.115 344.3)
-
Step 950
950
#3E152F
oklch(27% 0.073 344.2)
#BF3991 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #486193 | 0.211 |
| Deuteranopia (no green cones) | #70788E | 0.186 |
| Tritanopia (no blue cones) | #CB3860 | 0.081 |
| Achromatopsia (no color) | #6F6F6F | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF3991
#BF3991
oklch(56.9% 0.192 344.6)
- #008D64
#008D64
oklch(57% 0.121 164.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF3991, closest first.
No curated palette has a color within ΔE 0.04 of #BF3991.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.038
- Purpley Pink #C83CB9 ΔE 0.063
- Dark Pink #CB416B ΔE 0.071
- Pinky Purple #C94CBE ΔE 0.073
- Deep Rose #C74767 ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.082
- Light Plum #9D5783 ΔE 0.085
- Warm Purple #952E8F ΔE 0.090
Use #BF3991 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.