#BF3981
Closest named color: Medium Violet Red (#C71585). oklch(56.2% 0.183 351.6), rgb(191, 57, 129).
Aa
White text reads best on this color (5.10:1).
About this color
#BF3981 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.183 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.040 away. White text reads best on it, at 5.10:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.11:1 |
| White text | 5.10:1 |
Values
| HEX | #BF3981 |
| RGB | rgb(191, 57, 129) |
| HSL | hsl(328, 54%, 49%) |
| OKLCH | oklch(56.2% 0.183 351.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF3981 | 5.10:1 | AA | Lc -79.5 | Fine for body text |
| Black text on #BF3981 | 4.11:1 | AA large text | Lc 29.9 | Dividers and decoration only |
| #BF3981 text on white | 5.10:1 | AA | Lc 74.1 | Content text, not long reading |
| #BF3981 text on black | 4.11:1 | AA large text | Lc -27.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDC
oklch(88.4% 0.046 351.7)
-
Step 300
300
#EBABC7
oklch(80.9% 0.083 351.2)
-
Step 400
400
#DE7CAA
oklch(70.7% 0.132 351.5)
-
Step 500
500
#D25795
oklch(63.2% 0.168 351.6)
-
Step 600
600 (this color)
#BF3981
oklch(56.2% 0.183 351.6)
-
Step 700
700
#A2286B
oklch(49.1% 0.169 351.7)
-
Step 800
800
#842357
oklch(42.7% 0.141 351.9)
-
Step 900
900
#6A2348
oklch(37.6% 0.11 351.4)
-
Step 950
950
#3F162A
oklch(27.1% 0.069 352.3)
#BF3981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5F83 | 0.203 |
| Deuteranopia (no green cones) | #75777E | 0.181 |
| Tritanopia (no blue cones) | #CD3058 | 0.066 |
| Achromatopsia (no color) | #6E6E6E | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF3981
#BF3981
oklch(56.2% 0.183 351.6)
- #00896D
#00896D
oklch(56.1% 0.109 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF3981, closest first.
No curated palette has a color within ΔE 0.04 of #BF3981.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.040
- Dark Pink #CB416B ΔE 0.050
- Deep Rose #C74767 ΔE 0.058
- Dark Hot Pink #D90166 ΔE 0.066
- Dark Rose #B5485D ΔE 0.069
- Cerise #DE0C62 ΔE 0.074
- Light Burgundy #A8415B ΔE 0.075
- Light Plum #9D5783 ΔE 0.079
Use #BF3981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.