#BF2978
Closest named color: Medium Violet Red (#C71585). oklch(54.5% 0.196 354), rgb(191, 41, 120).
Aa
White text reads best on this color (5.52:1).
About this color
#BF2978 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.196 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.031 away. White text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.80:1 |
| White text | 5.52:1 |
Values
| HEX | #BF2978 |
| RGB | rgb(191, 41, 120) |
| HSL | hsl(328, 65%, 45%) |
| OKLCH | oklch(54.5% 0.196 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF2978 | 5.52:1 | AA | Lc -81.5 | Fine for body text |
| Black text on #BF2978 | 3.80:1 | AA large text | Lc 27.9 | Dividers and decoration only |
| #BF2978 text on white | 5.52:1 | AA | Lc 76.1 | Fine for body text |
| #BF2978 text on black | 3.80:1 | AA large text | Lc -25.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDB
oklch(88.5% 0.05 354.2)
-
Step 300
300
#EFA9C4
oklch(80.9% 0.089 354.4)
-
Step 400
400
#E378A7
oklch(70.6% 0.142 353.6)
-
Step 500
500
#D85191
oklch(63.2% 0.18 354.1)
-
Step 600
600 (this color)
#BF2978
oklch(54.5% 0.196 354)
-
Step 700
700
#A81D68
oklch(49.2% 0.183 353.9)
-
Step 800
800
#881C55
oklch(42.7% 0.151 353.6)
-
Step 900
900
#6E1F46
oklch(37.7% 0.118 353.9)
-
Step 950
950
#411429
oklch(27.1% 0.074 354.2)
#BF2978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48577A | 0.220 |
| Deuteranopia (no green cones) | #727275 | 0.195 |
| Tritanopia (no blue cones) | #CE154D | 0.069 |
| Achromatopsia (no color) | #696969 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF2978
#BF2978
oklch(54.5% 0.196 354)
- #00836C
#00836C
oklch(54.4% 0.103 174.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF2978, closest first.
No curated palette has a color within ΔE 0.04 of #BF2978.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.031
- Dark Hot Pink #D90166 ΔE 0.057
- Dark Pink #CB416B ΔE 0.057
- Deep Rose #C74767 ΔE 0.067
- Cerise #DE0C62 ΔE 0.068
- Ruby #CA0147 ΔE 0.072
- Dark Rose #B5485D ΔE 0.074
- Light Burgundy #A8415B ΔE 0.074
Use #BF2978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.