#BF2968
Closest named color: Dark Pink (#CB416B). oklch(54% 0.19 1), rgb(191, 41, 104).
Aa
White text reads best on this color (5.62:1).
About this color
#BF2968 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.190 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.048 away. White text reads best on it, at 5.62:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.73:1 |
| White text | 5.62:1 |
Values
| HEX | #BF2968 |
| RGB | rgb(191, 41, 104) |
| HSL | hsl(335, 65%, 45%) |
| OKLCH | oklch(54% 0.19 1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF2968 | 5.62:1 | AA | Lc -82.0 | Fine for body text |
| Black text on #BF2968 | 3.73:1 | AA large text | Lc 27.4 | Dividers and decoration only |
| #BF2968 text on white | 5.62:1 | AA | Lc 76.7 | Fine for body text |
| #BF2968 text on black | 3.73:1 | AA large text | Lc -25.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CDD7
oklch(88.5% 0.047 1.3)
-
Step 300
300
#F0AABD
oklch(81% 0.085 1.4)
-
Step 400
400
#E5799B
oklch(70.7% 0.138 1.2)
-
Step 500
500
#D95283
oklch(63% 0.174 0.9)
-
Step 600
600 (this color)
#BF2968
oklch(54% 0.19 1)
-
Step 700
700
#A9205B
oklch(49.1% 0.176 0.8)
-
Step 800
800
#8A1E4A
oklch(42.8% 0.147 1.3)
-
Step 900
900
#6F203E
oklch(37.7% 0.114 1)
-
Step 950
950
#411424
oklch(26.9% 0.072 1.1)
#BF2968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5569 | 0.215 |
| Deuteranopia (no green cones) | #757265 | 0.193 |
| Tritanopia (no blue cones) | #D00145 | 0.057 |
| Achromatopsia (no color) | #676767 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF2968
#BF2968
oklch(54% 0.19 1)
- #008172
#008172
oklch(54.1% 0.098 180.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF2968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.048
- Ruby #CA0147 ΔE 0.050
- Dark Hot Pink #D90166 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.053
- Deep Rose #C74767 ΔE 0.054
- Lipstick #D5174E ΔE 0.056
- Dark Rose #B5485D ΔE 0.058
- Light Burgundy #A8415B ΔE 0.059
Use #BF2968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.