#BF1964
Closest named color: Ruby (#CA0147). oklch(52.9% 0.201 1.3), rgb(191, 25, 100).
Aa
White text reads best on this color (5.93:1).
About this color
#BF1964 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.201 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.046 away. White text reads best on it, at 5.93:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.53:1 |
| White text | 5.93:1 |
Values
| HEX | #BF1964 |
| RGB | rgb(191, 25, 100) |
| HSL | hsl(333, 77%, 42%) |
| OKLCH | oklch(52.9% 0.201 1.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF1964 | 5.93:1 | AA | Lc -83.1 | Fine for body text |
| Black text on #BF1964 | 3.53:1 | AA large text | Lc 26.3 | Dividers and decoration only |
| #BF1964 text on white | 5.93:1 | AA | Lc 77.8 | Fine for body text |
| #BF1964 text on black | 3.53:1 | AA large text | Lc -24.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD7
oklch(88.5% 0.05 1.1)
-
Step 300
300
#F2A8BD
oklch(80.8% 0.091 0.8)
-
Step 400
400
#E8779B
oklch(70.8% 0.144 1.2)
-
Step 500
500
#DD4D82
oklch(63% 0.184 1.3)
-
Step 600
600 (this color)
#BF1964
oklch(52.9% 0.201 1.3)
-
Step 700
700
#AD155A
oklch(49.1% 0.187 1.2)
-
Step 800
800
#8C1749
oklch(42.6% 0.155 1.4)
-
Step 900
900
#711D3D
oklch(37.7% 0.12 1.7)
-
Step 950
950
#431324
oklch(27.1% 0.076 1.7)
#BF1964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475066 | 0.229 |
| Deuteranopia (no green cones) | #736F60 | 0.204 |
| Tritanopia (no blue cones) | #D0003E | 0.063 |
| Achromatopsia (no color) | #646464 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF1964
#BF1964
oklch(52.9% 0.201 1.3)
- #007D6F
#007D6F
oklch(52.9% 0.095 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF1964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.046
- Raspberry #B00149 ΔE 0.051
- Dark Hot Pink #D90166 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.053
- Rose Red #BE013C ΔE 0.055
- Lipstick #D5174E ΔE 0.058
- Dark Pink #CB416B ΔE 0.061
- Cerise #DE0C62 ΔE 0.062
Use #BF1964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.