#BF0D78
Closest named color: Medium Violet Red (#C71585). oklch(53.1% 0.214 352.4), rgb(191, 13, 120).
Aa
White text reads best on this color (5.92:1).
About this color
#BF0D78 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.214 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.025 away. White text reads best on it, at 5.92:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.214) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.54:1 |
| White text | 5.92:1 |
Values
| HEX | #BF0D78 |
| RGB | rgb(191, 13, 120) |
| HSL | hsl(324, 87%, 40%) |
| OKLCH | oklch(53.1% 0.214 352.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF0D78 | 5.92:1 | AA | Lc -82.8 | Fine for body text |
| Black text on #BF0D78 | 3.54:1 | AA large text | Lc 26.6 | Dividers and decoration only |
| #BF0D78 text on white | 5.92:1 | AA | Lc 77.5 | Fine for body text |
| #BF0D78 text on black | 3.54:1 | AA large text | Lc -24.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F2A7C7
oklch(81% 0.097 352.2)
-
Step 400
400
#E774AA
oklch(70.7% 0.154 352.3)
-
Step 500
500
#DD4895
oklch(63.1% 0.198 352.4)
-
Step 600
600 (this color)
#BF0D78
oklch(53.1% 0.214 352.4)
-
Step 700
700
#AC086B
oklch(49.1% 0.199 352.6)
-
Step 800
800
#8C1158
oklch(42.8% 0.165 352.3)
-
Step 900
900
#711A48
oklch(37.8% 0.128 352.8)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#BF0D78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C517A | 0.245 |
| Deuteranopia (no green cones) | #6D6F74 | 0.214 |
| Tritanopia (no blue cones) | #CE0047 | 0.082 |
| Achromatopsia (no color) | #646464 | 0.216 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF0D78
#BF0D78
oklch(53.1% 0.214 352.4)
- #007F66
#007F66
oklch(53.2% 0.102 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF0D78, closest first.
No curated palette has a color within ΔE 0.04 of #BF0D78.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.025
- Dark Hot Pink #D90166 ΔE 0.062
- Red Violet #9E0168 ΔE 0.074
- Violet Red #A50055 ΔE 0.074
- Raspberry #B00149 ΔE 0.076
- Deep Magenta #A0025C ΔE 0.076
- Cerise #DE0C62 ΔE 0.077
- Ruby #CA0147 ΔE 0.078
Use #BF0D78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.