#BF0771
Closest named color: Medium Violet Red (#C71585). oklch(52.7% 0.214 355.1), rgb(191, 7, 113).
Aa
White text reads best on this color (6.02:1).
About this color
#BF0771 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.214 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 6.02:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.214) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.48:1 |
| White text | 6.02:1 |
Values
| HEX | #BF0771 |
| RGB | rgb(191, 7, 113) |
| HSL | hsl(325, 93%, 39%) |
| OKLCH | oklch(52.7% 0.214 355.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BF0771 | 6.02:1 | AA | Lc -83.1 | Fine for body text |
| Black text on #BF0771 | 3.48:1 | AA large text | Lc 26.3 | Dividers and decoration only |
| #BF0771 text on white | 6.02:1 | AA | Lc 77.8 | Fine for body text |
| #BF0771 text on black | 3.48:1 | AA large text | Lc -24.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F3A7C4
oklch(81% 0.096 354.9)
-
Step 400
400
#E974A5
oklch(70.8% 0.153 355.3)
-
Step 500
500
#DE488F
oklch(63.1% 0.196 355.1)
-
Step 600
600 (this color)
#BF0771
oklch(52.7% 0.214 355.1)
-
Step 700
700
#AD0666
oklch(49% 0.198 355)
-
Step 800
800
#8D1053
oklch(42.7% 0.164 355.3)
-
Step 900
900
#711945
oklch(37.6% 0.128 354.8)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#BF0771 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4F73 | 0.244 |
| Deuteranopia (no green cones) | #6E6E6D | 0.214 |
| Tritanopia (no blue cones) | #CF0042 | 0.080 |
| Achromatopsia (no color) | #636363 | 0.215 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BF0771
#BF0771
oklch(52.7% 0.214 355.1)
- #007D68
#007D68
oklch(52.7% 0.099 175.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BF0771, closest first.
No curated palette has a color within ΔE 0.04 of #BF0771.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Dark Hot Pink #D90166 ΔE 0.058
- Raspberry #B00149 ΔE 0.066
- Violet Red #A50055 ΔE 0.067
- Ruby #CA0147 ΔE 0.069
- Deep Magenta #A0025C ΔE 0.071
- Red Violet #9E0168 ΔE 0.072
- Cerise #DE0C62 ΔE 0.072
Use #BF0771 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.