#BE2964
Closest named color: Ruby (#CA0147). oklch(53.7% 0.188 2.6), rgb(190, 41, 100).
Aa
White text reads best on this color (5.69:1).
About this color
#BE2964 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.188 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.046 away. White text reads best on it, at 5.69:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.69:1 |
| White text | 5.69:1 |
Values
| HEX | #BE2964 |
| RGB | rgb(190, 41, 100) |
| HSL | hsl(336, 65%, 45%) |
| OKLCH | oklch(53.7% 0.188 2.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BE2964 | 5.69:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #BE2964 | 3.69:1 | AA large text | Lc 27.1 | Dividers and decoration only |
| #BE2964 text on white | 5.69:1 | AA | Lc 77.0 | Fine for body text |
| #BE2964 text on black | 3.69:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E8
oklch(93.5% 0.025 2.1)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#F0AABC
oklch(80.9% 0.085 2.3)
-
Step 400
400
#E57A99
oklch(70.8% 0.136 2.7)
-
Step 500
500
#DA5380
oklch(63.2% 0.173 2.8)
-
Step 600
600 (this color)
#BE2964
oklch(53.7% 0.188 2.6)
-
Step 700
700
#A92158
oklch(49.1% 0.174 2.4)
-
Step 800
800
#8A1F48
oklch(42.8% 0.145 2.7)
-
Step 900
900
#6F213C
oklch(37.8% 0.112 3)
-
Step 950
950
#411423
oklch(26.9% 0.072 2.5)
#BE2964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5465 | 0.212 |
| Deuteranopia (no green cones) | #757161 | 0.191 |
| Tritanopia (no blue cones) | #CF0043 | 0.054 |
| Achromatopsia (no color) | #676767 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BE2964
#BE2964
oklch(53.7% 0.188 2.6)
- #008073
#008073
oklch(53.8% 0.096 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BE2964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.046
- Dark Pink #CB416B ΔE 0.048
- Dark Hot Pink #D90166 ΔE 0.053
- Lipstick #D5174E ΔE 0.054
- Deep Rose #C74767 ΔE 0.054
- Dark Rose #B5485D ΔE 0.054
- Light Burgundy #A8415B ΔE 0.055
- Rose Red #BE013C ΔE 0.055
Use #BE2964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.