#BD77B4
Closest named color: Wisteria (#A87DC2). oklch(66.3% 0.118 331.5), rgb(189, 119, 180).
Aa
Black text reads best on this color (6.46:1).
About this color
#BD77B4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 66%, its chroma 0.118 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Wisteria (#A87DC2), ΔE 0.040 away. Black text reads best on it, at 6.46:1.
| Hue family | Purples |
| Lightness | medium-light (66%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Wisteria (#A87DC2) |
| Black text | 6.46:1 |
| White text | 3.24:1 |
Values
| HEX | #BD77B4 |
| RGB | rgb(189, 119, 180) |
| HSL | hsl(308, 35%, 60%) |
| OKLCH | oklch(66.3% 0.118 331.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD77B4 | 3.24:1 | AA large text | Lc -65.0 | Content text, not long reading |
| Black text on #BD77B4 | 6.46:1 | AA | Lc 44.5 | Non-text elements, placeholder text |
| #BD77B4 text on white | 3.24:1 | AA large text | Lc 59.6 | Large or bold text, headings |
| #BD77B4 text on black | 6.46:1 | AA | Lc -42.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D8B3D2
oklch(80.9% 0.059 331.6)
-
Step 400
400
#C38BBB
oklch(70.7% 0.093 331.6)
-
Step 500
500 (this color)
#BD77B4
oklch(66.3% 0.118 331.5)
-
Step 600
600
#9D5495
oklch(55.5% 0.128 331.3)
-
Step 700
700
#86447F
oklch(49% 0.119 331.3)
-
Step 800
800
#6D3867
oklch(42.6% 0.099 331.5)
-
Step 900
900
#593154
oklch(37.7% 0.078 331.7)
-
Step 950
950
#341D31
oklch(27% 0.049 331.6)
#BD77B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7589B6 | 0.115 |
| Deuteranopia (no green cones) | #8792B2 | 0.104 |
| Tritanopia (no blue cones) | #C37B8E | 0.062 |
| Achromatopsia (no color) | #8F8F8F | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD77B4
#BD77B4
oklch(66.3% 0.118 331.5)
- #56A86E
#56A86E
oklch(66.4% 0.118 151.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD77B4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wisteria #A87DC2 ΔE 0.040
- Soft Purple #A66FB5 ΔE 0.047
- Dusty Lavender #AC86A8 ΔE 0.053
- Pale Magenta #D767AD ΔE 0.053
- Heather #A484AC ΔE 0.054
- Muted Pink #D1768F ΔE 0.065
- Dark Lilac #9C6DA5 ΔE 0.067
- Pale Purple #B790D4 ΔE 0.067
Use #BD77B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.