#BD74C4
Closest named color: Wisteria (#A87DC2). oklch(66.5% 0.139 323.8), rgb(189, 116, 196).
Aa
Black text reads best on this color (6.45:1).
About this color
#BD74C4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 67%, its chroma 0.139 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Wisteria (#A87DC2), ΔE 0.040 away. Black text reads best on it, at 6.45:1.
| Hue family | Purples |
| Lightness | medium-light (67%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Wisteria (#A87DC2) |
| Black text | 6.45:1 |
| White text | 3.25:1 |
Values
| HEX | #BD74C4 |
| RGB | rgb(189, 116, 196) |
| HSL | hsl(295, 40%, 61%) |
| OKLCH | oklch(66.5% 0.139 323.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD74C4 | 3.25:1 | AA large text | Lc -65.0 | Content text, not long reading |
| Black text on #BD74C4 | 6.45:1 | AA | Lc 44.5 | Non-text elements, placeholder text |
| #BD74C4 text on white | 3.25:1 | AA large text | Lc 59.6 | Large or bold text, headings |
| #BD74C4 text on black | 6.45:1 | AA | Lc -42.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E6D1E8
oklch(88.5% 0.038 323.2)
-
Step 300
300
#D7B2DA
oklch(80.9% 0.069 323.8)
-
Step 400
400
#C289C7
oklch(70.7% 0.108 323.9)
-
Step 500
500 (this color)
#BD74C4
oklch(66.5% 0.139 323.8)
-
Step 600
600
#9D4FA5
oklch(55.6% 0.152 323.8)
-
Step 700
700
#86408D
oklch(49.2% 0.14 323.9)
-
Step 800
800
#6D3573
oklch(42.7% 0.117 323.6)
-
Step 900
900
#592F5D
oklch(37.8% 0.091 323.9)
-
Step 950
950
#341C36
oklch(27% 0.057 324.2)
#BD74C4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6B89C7 | 0.128 |
| Deuteranopia (no green cones) | #7F92C1 | 0.116 |
| Tritanopia (no blue cones) | #C07D93 | 0.084 |
| Achromatopsia (no color) | #8F8F8F | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD74C4
#BD74C4
oklch(66.5% 0.139 323.8)
- #59A959
#59A959
oklch(66.4% 0.139 143.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD74C4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wisteria #A87DC2 ΔE 0.040
- Soft Purple #A66FB5 ΔE 0.047
- Pale Magenta #D767AD ΔE 0.057
- Orchid #DA70D6 ΔE 0.057
- Pale Purple #B790D4 ΔE 0.066
- Deep Lilac #966EBD ΔE 0.070
- Heather #A484AC ΔE 0.072
- Lavender Pink #DD85D7 ΔE 0.073
Use #BD74C4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.