#BD74AD
Closest named color: Soft Purple (#A66FB5). oklch(65.6% 0.118 335.3), rgb(189, 116, 173).
Aa
Black text reads best on this color (6.26:1).
About this color
#BD74AD is a medium-light, moderately saturated pink. In OKLCH its lightness is 66%, its chroma 0.118 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.046 away. Black text reads best on it, at 6.26:1.
| Hue family | Pinks |
| Lightness | medium-light (66%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.26:1 |
| White text | 3.35:1 |
Values
| HEX | #BD74AD |
| RGB | rgb(189, 116, 173) |
| HSL | hsl(313, 36%, 60%) |
| OKLCH | oklch(65.6% 0.118 335.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD74AD | 3.35:1 | AA large text | Lc -66.2 | Content text, not long reading |
| Black text on #BD74AD | 6.26:1 | AA | Lc 43.3 | Non-text elements, placeholder text |
| #BD74AD text on white | 3.35:1 | AA large text | Lc 60.8 | Content text, not long reading |
| #BD74AD text on black | 6.26:1 | AA | Lc -41.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E1
oklch(88.5% 0.031 335.9)
-
Step 300
300
#D9B3CF
oklch(80.9% 0.057 335.6)
-
Step 400
400
#C58BB7
oklch(70.8% 0.091 335.5)
-
Step 500
500 (this color)
#BD74AD
oklch(65.6% 0.118 335.3)
-
Step 600
600
#A05390
oklch(55.6% 0.128 335.5)
-
Step 700
700
#89437B
oklch(49.1% 0.12 335.3)
-
Step 800
800
#6F3864
oklch(42.7% 0.098 335.1)
-
Step 900
900
#5A3151
oklch(37.7% 0.075 335.6)
-
Step 950
950
#351D30
oklch(27.1% 0.049 334.8)
#BD74AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7486AF | 0.118 |
| Deuteranopia (no green cones) | #8790AB | 0.107 |
| Tritanopia (no blue cones) | #C47789 | 0.058 |
| Achromatopsia (no color) | #8C8C8C | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD74AD
#BD74AD
oklch(65.6% 0.118 335.3)
- #4CA671
#4CA671
oklch(65.6% 0.118 155.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD74AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.046
- Wisteria #A87DC2 ΔE 0.046
- Pale Magenta #D767AD ΔE 0.051
- Dusty Lavender #AC86A8 ΔE 0.054
- Heather #A484AC ΔE 0.055
- Muted Pink #D1768F ΔE 0.059
- Dark Lilac #9C6DA5 ΔE 0.062
- Pale Violet Red #DB7093 ΔE 0.064
Use #BD74AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.