#BD74A7
Closest named color: Soft Purple (#A66FB5). oklch(65.3% 0.113 338.9), rgb(189, 116, 167).
Aa
Black text reads best on this color (6.21:1).
About this color
#BD74A7 is a medium-light, moderately saturated pink. In OKLCH its lightness is 65%, its chroma 0.113 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.050 away. Black text reads best on it, at 6.21:1.
| Hue family | Pinks |
| Lightness | medium-light (65%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.21:1 |
| White text | 3.37:1 |
Values
| HEX | #BD74A7 |
| RGB | rgb(189, 116, 167) |
| HSL | hsl(318, 36%, 60%) |
| OKLCH | oklch(65.3% 0.113 338.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD74A7 | 3.37:1 | AA large text | Lc -66.5 | Content text, not long reading |
| Black text on #BD74A7 | 6.21:1 | AA | Lc 43.0 | Non-text elements, placeholder text |
| #BD74A7 text on white | 3.37:1 | AA large text | Lc 61.0 | Content text, not long reading |
| #BD74A7 text on black | 6.21:1 | AA | Lc -40.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E8D2E0
oklch(88.6% 0.031 339.3)
-
Step 300
300
#DAB3CD
oklch(80.9% 0.057 338.6)
-
Step 400
400
#C68BB3
oklch(70.7% 0.089 339.1)
-
Step 500
500 (this color)
#BD74A7
oklch(65.3% 0.113 338.9)
-
Step 600
600
#A1548B
oklch(55.6% 0.123 339)
-
Step 700
700
#894476
oklch(49% 0.114 338.7)
-
Step 800
800
#703860
oklch(42.7% 0.096 339.1)
-
Step 900
900
#5B314E
oklch(37.7% 0.074 339.7)
-
Step 950
950
#351D2E
oklch(27% 0.046 338.5)
#BD74A7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7685A9 | 0.115 |
| Deuteranopia (no green cones) | #8990A5 | 0.105 |
| Tritanopia (no blue cones) | #C57687 | 0.052 |
| Achromatopsia (no color) | #8C8C8C | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD74A7
#BD74A7
oklch(65.3% 0.113 338.9)
- #49A577
#49A577
oklch(65.3% 0.113 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD74A7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.050
- Dusty Lavender #AC86A8 ΔE 0.050
- Wisteria #A87DC2 ΔE 0.052
- Muted Pink #D1768F ΔE 0.052
- Pale Magenta #D767AD ΔE 0.053
- Heather #A484AC ΔE 0.053
- Dusky Pink #CC7A8B ΔE 0.056
- Old Pink #C77986 ΔE 0.058
Use #BD74A7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.