#BD7440
Closest named color: Clay Brown (#B2713D). oklch(62.8% 0.114 54.4), rgb(189, 116, 64).
Aa
Black text reads best on this color (5.73:1).
About this color
#BD7440 is a medium-light, moderately saturated orange. In OKLCH its lightness is 63%, its chroma 0.114 and its hue 54°. Its hue sits on the warm side of the wheel. The nearest named color is Clay Brown (#B2713D), ΔE 0.022 away. Black text reads best on it, at 5.73:1.
| Hue family | Oranges |
| Lightness | medium-light (63%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Clay Brown (#B2713D) |
| Black text | 5.73:1 |
| White text | 3.66:1 |
Values
| HEX | #BD7440 |
| RGB | rgb(189, 116, 64) |
| HSL | hsl(25, 49%, 50%) |
| OKLCH | oklch(62.8% 0.114 54.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD7440 | 3.66:1 | AA large text | Lc -69.4 | Content text, not long reading |
| Black text on #BD7440 | 5.73:1 | AA | Lc 40.1 | Non-text elements, placeholder text |
| #BD7440 text on white | 3.66:1 | AA large text | Lc 63.9 | Content text, not long reading |
| #BD7440 text on black | 5.73:1 | AA | Lc -37.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F3E7E0
oklch(93.6% 0.016 52.6)
-
Step 200
200
#EAD4C6
oklch(88.4% 0.031 54.7)
-
Step 300
300
#DEB89F
oklch(81% 0.056 55.1)
-
Step 400
400
#CC926A
oklch(70.7% 0.089 55.3)
-
Step 500
500 (this color)
#BD7440
oklch(62.8% 0.114 54.4)
-
Step 600
600
#AA5C1E
oklch(55.6% 0.125 54.1)
-
Step 700
700
#914B0F
oklch(49% 0.115 54.2)
-
Step 800
800
#763E11
oklch(42.6% 0.096 54.3)
-
Step 900
900
#5F3617
oklch(37.7% 0.073 55.2)
-
Step 950
950
#38200E
oklch(27.1% 0.047 56)
#BD7440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #897C3B | 0.090 |
| Deuteranopia (no green cones) | #9B8C40 | 0.081 |
| Tritanopia (no blue cones) | #CE6568 | 0.076 |
| Achromatopsia (no color) | #868686 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD7440
#BD7440
oklch(62.8% 0.114 54.4)
- #3093C3
#3093C3
oklch(62.8% 0.114 234.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD7440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Clay Brown #B2713D ΔE 0.022
- Adobe #BD6C48 ΔE 0.024
- Tiger's Eye #BC6C25 ΔE 0.025
- Leather #AC7434 ΔE 0.034
- Tan Brown #AB7E4C ΔE 0.036
- Terracota #CB6843 ΔE 0.037
- Browny Orange #CA6B02 ΔE 0.038
- Light Brown #AD8150 ΔE 0.038
Use #BD7440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.