#BD73AA
Closest named color: Soft Purple (#A66FB5). oklch(65.3% 0.117 337), rgb(189, 115, 170).
Aa
Black text reads best on this color (6.19:1).
About this color
#BD73AA is a medium-light, moderately saturated pink. In OKLCH its lightness is 65%, its chroma 0.117 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.047 away. Black text reads best on it, at 6.19:1.
| Hue family | Pinks |
| Lightness | medium-light (65%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.19:1 |
| White text | 3.38:1 |
Values
| HEX | #BD73AA |
| RGB | rgb(189, 115, 170) |
| HSL | hsl(315, 36%, 60%) |
| OKLCH | oklch(65.3% 0.117 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD73AA | 3.38:1 | AA large text | Lc -66.6 | Content text, not long reading |
| Black text on #BD73AA | 6.19:1 | AA | Lc 42.9 | Non-text elements, placeholder text |
| #BD73AA text on white | 3.38:1 | AA large text | Lc 61.2 | Content text, not long reading |
| #BD73AA text on black | 6.19:1 | AA | Lc -40.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6EE
oklch(93.7% 0.017 337.6)
-
Step 200
200
#E8D2E1
oklch(88.6% 0.031 337.3)
-
Step 300
300
#DAB3CE
oklch(80.9% 0.057 337.5)
-
Step 400
400
#C68BB5
oklch(70.8% 0.091 337.6)
-
Step 500
500 (this color)
#BD73AA
oklch(65.3% 0.117 337)
-
Step 600
600
#A1538E
oklch(55.6% 0.127 337.1)
-
Step 700
700
#894379
oklch(49% 0.118 336.6)
-
Step 800
800
#703862
oklch(42.8% 0.097 337.4)
-
Step 900
900
#5B3150
oklch(37.8% 0.075 337.5)
-
Step 950
950
#351D2F
oklch(27% 0.047 336.6)
#BD73AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7485AC | 0.118 |
| Deuteranopia (no green cones) | #8790A8 | 0.108 |
| Tritanopia (no blue cones) | #C47587 | 0.056 |
| Achromatopsia (no color) | #8B8B8B | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD73AA
#BD73AA
oklch(65.3% 0.117 337)
- #49A573
#49A573
oklch(65.2% 0.116 157.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD73AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.047
- Wisteria #A87DC2 ΔE 0.050
- Pale Magenta #D767AD ΔE 0.050
- Dusty Lavender #AC86A8 ΔE 0.054
- Heather #A484AC ΔE 0.056
- Muted Pink #D1768F ΔE 0.056
- Dark Lilac #9C6DA5 ΔE 0.061
- Dusky Pink #CC7A8B ΔE 0.061
Use #BD73AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.