#BD72A4
Closest named color: Soft Purple (#A66FB5). oklch(64.9% 0.114 340.5), rgb(189, 114, 164).
Aa
Black text reads best on this color (6.10:1).
About this color
#BD72A4 is a medium-light, moderately saturated pink. In OKLCH its lightness is 65%, its chroma 0.114 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.050 away. Black text reads best on it, at 6.10:1.
| Hue family | Pinks |
| Lightness | medium-light (65%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.10:1 |
| White text | 3.43:1 |
Values
| HEX | #BD72A4 |
| RGB | rgb(189, 114, 164) |
| HSL | hsl(320, 36%, 59%) |
| OKLCH | oklch(64.9% 0.114 340.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD72A4 | 3.43:1 | AA large text | Lc -67.2 | Content text, not long reading |
| Black text on #BD72A4 | 6.10:1 | AA | Lc 42.4 | Non-text elements, placeholder text |
| #BD72A4 text on white | 3.43:1 | AA large text | Lc 61.7 | Content text, not long reading |
| #BD72A4 text on black | 6.10:1 | AA | Lc -40.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E8D2DF
oklch(88.6% 0.03 341.4)
-
Step 300
300
#DAB3CC
oklch(80.9% 0.056 339.8)
-
Step 400
400
#C78BB2
oklch(70.8% 0.089 340.4)
-
Step 500
500 (this color)
#BD72A4
oklch(64.9% 0.114 340.5)
-
Step 600
600
#A25389
oklch(55.5% 0.124 340.6)
-
Step 700
700
#8B4374
oklch(49.1% 0.116 341)
-
Step 800
800
#71385F
oklch(42.8% 0.096 340.5)
-
Step 900
900
#5B314E
oklch(37.7% 0.074 339.7)
-
Step 950
950
#361D2D
oklch(27.1% 0.047 341.8)
#BD72A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7583A6 | 0.117 |
| Deuteranopia (no green cones) | #888FA2 | 0.108 |
| Tritanopia (no blue cones) | #C57384 | 0.051 |
| Achromatopsia (no color) | #8A8A8A | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD72A4
#BD72A4
oklch(64.9% 0.114 340.5)
- #43A477
#43A477
oklch(64.9% 0.114 160.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD72A4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.050
- Muted Pink #D1768F ΔE 0.051
- Pale Magenta #D767AD ΔE 0.052
- Dusty Lavender #AC86A8 ΔE 0.054
- Dusky Pink #CC7A8B ΔE 0.056
- Wisteria #A87DC2 ΔE 0.056
- Heather #A484AC ΔE 0.056
- Old Pink #C77986 ΔE 0.057
Use #BD72A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.