#BD69AD
Closest named color: Soft Purple (#A66FB5). oklch(63.8% 0.137 334.5), rgb(189, 105, 173).
Aa
Black text reads best on this color (5.78:1).
About this color
#BD69AD is a medium-light, moderately saturated purple. In OKLCH its lightness is 64%, its chroma 0.137 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.042 away. Black text reads best on it, at 5.78:1.
| Hue family | Purples |
| Lightness | medium-light (64%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 5.78:1 |
| White text | 3.62:1 |
Values
| HEX | #BD69AD |
| RGB | rgb(189, 105, 173) |
| HSL | hsl(311, 39%, 58%) |
| OKLCH | oklch(63.8% 0.137 334.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD69AD | 3.62:1 | AA large text | Lc -69.1 | Content text, not long reading |
| Black text on #BD69AD | 5.78:1 | AA | Lc 40.5 | Non-text elements, placeholder text |
| #BD69AD text on white | 3.62:1 | AA large text | Lc 63.6 | Content text, not long reading |
| #BD69AD text on black | 5.78:1 | AA | Lc -38.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#E9D0E3
oklch(88.4% 0.037 334.2)
-
Step 300
300
#DCB1D2
oklch(80.9% 0.066 334.5)
-
Step 400
400
#CA87BC
oklch(70.8% 0.107 334.5)
-
Step 500
500 (this color)
#BD69AD
oklch(63.8% 0.137 334.5)
-
Step 600
600
#A64C96
oklch(55.6% 0.15 334.7)
-
Step 700
700
#8E3D80
oklch(49.2% 0.138 334.6)
-
Step 800
800
#733368
oklch(42.7% 0.114 334.4)
-
Step 900
900
#5D2D55
oklch(37.6% 0.09 333.8)
-
Step 950
950
#371B32
oklch(27.1% 0.057 334)
#BD69AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #697FAF | 0.138 |
| Deuteranopia (no green cones) | #7F8BAB | 0.125 |
| Tritanopia (no blue cones) | #C46D83 | 0.069 |
| Achromatopsia (no color) | #868686 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD69AD
#BD69AD
oklch(63.8% 0.137 334.5)
- #34A365
#34A365
oklch(63.7% 0.137 154.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD69AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.042
- Pale Magenta #D767AD ΔE 0.046
- Wisteria #A87DC2 ΔE 0.058
- Dark Lilac #9C6DA5 ΔE 0.059
- Pinky Purple #C94CBE ΔE 0.070
- Deep Lilac #966EBD ΔE 0.071
- Pale Violet Red #DB7093 ΔE 0.074
- Muted Pink #D1768F ΔE 0.074
Use #BD69AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.