#BD66AD
Closest named color: Soft Purple (#A66FB5). oklch(63.4% 0.142 334.4), rgb(189, 102, 173).
Aa
Black text reads best on this color (5.66:1).
About this color
#BD66AD is a medium-light, vivid purple. In OKLCH its lightness is 63%, its chroma 0.142 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.043 away. Black text reads best on it, at 5.66:1.
| Hue family | Purples |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 5.66:1 |
| White text | 3.70:1 |
Values
| HEX | #BD66AD |
| RGB | rgb(189, 102, 173) |
| HSL | hsl(311, 40%, 57%) |
| OKLCH | oklch(63.4% 0.142 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD66AD | 3.70:1 | AA large text | Lc -69.8 | Content text, not long reading |
| Black text on #BD66AD | 5.66:1 | AA | Lc 39.8 | Non-text elements, placeholder text |
| #BD66AD text on white | 3.70:1 | AA large text | Lc 64.3 | Content text, not long reading |
| #BD66AD text on black | 5.66:1 | AA | Lc -37.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EAD0E4
oklch(88.5% 0.039 333.8)
-
Step 300
300
#DDB0D3
oklch(80.8% 0.07 334.1)
-
Step 400
400
#CB86BD
oklch(70.8% 0.111 334.3)
-
Step 500
500 (this color)
#BD66AD
oklch(63.4% 0.142 334.4)
-
Step 600
600
#A74A98
oklch(55.6% 0.155 334.1)
-
Step 700
700
#8F3B81
oklch(49.1% 0.143 334.5)
-
Step 800
800
#743169
oklch(42.6% 0.119 334.2)
-
Step 900
900
#5E2C55
oklch(37.6% 0.093 334.5)
-
Step 950
950
#371A32
oklch(26.9% 0.059 333.8)
#BD66AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #667DAF | 0.143 |
| Deuteranopia (no green cones) | #7D89AA | 0.129 |
| Tritanopia (no blue cones) | #C46A81 | 0.072 |
| Achromatopsia (no color) | #858585 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD66AD
#BD66AD
oklch(63.4% 0.142 334.4)
- #2CA362
#2CA362
oklch(63.5% 0.142 154.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD66AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.047
- Dark Lilac #9C6DA5 ΔE 0.060
- Wisteria #A87DC2 ΔE 0.063
- Pinky Purple #C94CBE ΔE 0.064
- Deep Lilac #966EBD ΔE 0.071
- Amethyst #9B5FC0 ΔE 0.074
- Medium Orchid #BA55D3 ΔE 0.075
Use #BD66AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.