#BD6040
Closest named color: Clay (#B66A50). oklch(59.4% 0.128 39.4), rgb(189, 96, 64).
Aa
Black text reads best on this color (4.91:1).
About this color
#BD6040 is a medium-dark, moderately saturated red. In OKLCH its lightness is 59%, its chroma 0.128 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Clay (#B66A50), ΔE 0.025 away. Black text reads best on it, at 4.91:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Clay (#B66A50) |
| Black text | 4.91:1 |
| White text | 4.27:1 |
Values
| HEX | #BD6040 |
| RGB | rgb(189, 96, 64) |
| HSL | hsl(15, 49%, 50%) |
| OKLCH | oklch(59.4% 0.128 39.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD6040 | 4.27:1 | AA large text | Lc -74.6 | Content text, not long reading |
| Black text on #BD6040 | 4.91:1 | AA | Lc 35.0 | Non-text elements, placeholder text |
| #BD6040 text on white | 4.27:1 | AA large text | Lc 69.1 | Content text, not long reading |
| #BD6040 text on black | 4.91:1 | AA | Lc -32.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF4F1
oklch(97.2% 0.009 44.9)
-
Step 100
100
#F5E6E1
oklch(93.5% 0.018 39.4)
-
Step 200
200
#EFD2C8
oklch(88.5% 0.035 40)
-
Step 300
300
#E5B4A3
oklch(81% 0.062 40)
-
Step 400
400
#D68B71
oklch(70.7% 0.1 39.9)
-
Step 500
500 (this color)
#BD6040
oklch(59.4% 0.128 39.4)
-
Step 600
600
#B5512D
oklch(55.6% 0.139 39.6)
-
Step 700
700
#9C4120
oklch(49.2% 0.13 39.4)
-
Step 800
800
#7E361C
oklch(42.6% 0.107 39.6)
-
Step 900
900
#66301D
oklch(37.8% 0.084 39.7)
-
Step 950
950
#3C1C12
oklch(26.9% 0.053 38.1)
#BD6040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #796E3D | 0.122 |
| Deuteranopia (no green cones) | #8F823E | 0.113 |
| Tritanopia (no blue cones) | #CF4E59 | 0.063 |
| Achromatopsia (no color) | #7A7A7A | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD6040
#BD6040
oklch(59.4% 0.128 39.4)
- #008DAA
#008DAA
oklch(59.5% 0.108 219.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD6040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Clay #B66A50 ΔE 0.025
- Terra Cotta #C9643B ΔE 0.026
- Adobe #BD6C48 ΔE 0.027
- Terracotta #CA6641 ΔE 0.030
- Copper #B66325 ΔE 0.032
- Terracota #CB6843 ΔE 0.034
- Rust Orange #C45508 ΔE 0.038
- Rusty Orange #CD5909 ΔE 0.042
Use #BD6040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.