#BD5540
Closest named color: Brick Orange (#C14A09). oklch(57.7% 0.139 33), rgb(189, 85, 64).
Aa
White text reads best on this color (4.62:1).
About this color
#BD5540 is a medium-dark, moderately saturated red. In OKLCH its lightness is 58%, its chroma 0.139 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brick Orange (#C14A09), ΔE 0.039 away. White text reads best on it, at 4.62:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Brick Orange (#C14A09) |
| Black text | 4.53:1 |
| White text | 4.62:1 |
Values
| HEX | #BD5540 |
| RGB | rgb(189, 85, 64) |
| HSL | hsl(10, 49%, 50%) |
| OKLCH | oklch(57.7% 0.139 33) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD5540 | 4.62:1 | AA | Lc -77.0 | Fine for body text |
| Black text on #BD5540 | 4.53:1 | AA | Lc 32.5 | Non-text elements, placeholder text |
| #BD5540 text on white | 4.62:1 | AA | Lc 71.6 | Content text, not long reading |
| #BD5540 text on black | 4.53:1 | AA | Lc -30.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF4F2
oklch(97.2% 0.008 36.6)
-
Step 100
100
#F6E6E2
oklch(93.7% 0.018 34.3)
-
Step 200
200
#EFD1CB
oklch(88.4% 0.035 31.2)
-
Step 300
300
#E6B3A7
oklch(81% 0.062 33.5)
-
Step 400
400
#D78978
oklch(70.6% 0.1 33)
-
Step 500
500
#CB6955
oklch(63.1% 0.129 32.8)
-
Step 600
600 (this color)
#BD5540
oklch(57.7% 0.139 33)
-
Step 700
700
#9C3F2C
oklch(49.1% 0.129 33.3)
-
Step 800
800
#7F3526
oklch(42.8% 0.106 33.1)
-
Step 900
900
#662F23
oklch(37.7% 0.082 33.6)
-
Step 950
950
#3C1C15
oklch(27% 0.052 33.4)
#BD5540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #70673E | 0.141 |
| Deuteranopia (no green cones) | #8A7D3E | 0.129 |
| Tritanopia (no blue cones) | #CF4150 | 0.055 |
| Achromatopsia (no color) | #757575 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD5540
#BD5540
oklch(57.7% 0.139 33)
- #00889D
#00889D
oklch(57.6% 0.101 213.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD5540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick Orange #C14A09 ΔE 0.039
- Dark Coral #CF524E ΔE 0.039
- Dusty Red #B9484E ΔE 0.039
- Burnt Orange #C04E01 ΔE 0.040
- Rust Orange #C45508 ΔE 0.041
- Burnt Siena #B75203 ΔE 0.044
- Dull Red #BB3F3F ΔE 0.045
- Terra Cotta #C9643B ΔE 0.045
Use #BD5540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.