#BD5394
Closest named color: Light Plum (#9D5783). oklch(59.7% 0.155 345.1), rgb(189, 83, 148).
Aa
Black text reads best on this color (4.82:1).
About this color
#BD5394 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.155 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.065 away. Black text reads best on it, at 4.82:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.82:1 |
| White text | 4.34:1 |
Values
| HEX | #BD5394 |
| RGB | rgb(189, 83, 148) |
| HSL | hsl(323, 45%, 53%) |
| OKLCH | oklch(59.7% 0.155 345.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD5394 | 4.34:1 | AA large text | Lc -75.1 | Fine for body text |
| Black text on #BD5394 | 4.82:1 | AA | Lc 34.5 | Non-text elements, placeholder text |
| #BD5394 text on white | 4.34:1 | AA large text | Lc 69.6 | Content text, not long reading |
| #BD5394 text on black | 4.82:1 | AA | Lc -32.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EFCFDF
oklch(88.6% 0.041 346.3)
-
Step 300
300
#E5ADCC
oklch(80.8% 0.077 344.6)
-
Step 400
400
#D680B2
oklch(70.6% 0.122 344.9)
-
Step 500
500 (this color)
#BD5394
oklch(59.7% 0.155 345.1)
-
Step 600
600
#B44089
oklch(55.6% 0.169 345.3)
-
Step 700
700
#9A3175
oklch(49% 0.158 344.7)
-
Step 800
800
#7D2A5F
oklch(42.6% 0.13 344.8)
-
Step 900
900
#65274E
oklch(37.6% 0.102 344.5)
-
Step 950
950
#3C182D
oklch(27.1% 0.064 346.2)
#BD5394 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C6E96 | 0.167 |
| Deuteranopia (no green cones) | #7A8091 | 0.151 |
| Tritanopia (no blue cones) | #C8526D | 0.063 |
| Achromatopsia (no color) | #797979 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD5394
#BD5394
oklch(59.7% 0.155 345.1)
- #00966C
#00966C
oklch(59.6% 0.126 164.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD5394, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.065
- Dark Pink #CB416B ΔE 0.065
- Deep Rose #C74767 ΔE 0.067
- Pinky Purple #C94CBE ΔE 0.071
- Pale Magenta #D767AD ΔE 0.072
- Soft Purple #A66FB5 ΔE 0.077
- Dark Lilac #9C6DA5 ΔE 0.077
- Purpley Pink #C83CB9 ΔE 0.077
Use #BD5394 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.