#BD4E78
Closest named color: Deep Rose (#C74767). oklch(58% 0.149 359.2), rgb(189, 78, 120).
Aa
White text reads best on this color (4.64:1).
About this color
#BD4E78 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.149 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.030 away. White text reads best on it, at 4.64:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.52:1 |
| White text | 4.64:1 |
Values
| HEX | #BD4E78 |
| RGB | rgb(189, 78, 120) |
| HSL | hsl(337, 46%, 52%) |
| OKLCH | oklch(58% 0.149 359.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4E78 | 4.64:1 | AA | Lc -77.1 | Fine for body text |
| Black text on #BD4E78 | 4.52:1 | AA | Lc 32.5 | Non-text elements, placeholder text |
| #BD4E78 text on white | 4.64:1 | AA | Lc 71.6 | Content text, not long reading |
| #BD4E78 text on black | 4.52:1 | AA | Lc -30.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#EFCFD8
oklch(88.4% 0.038 359)
-
Step 300
300
#E6AFBF
oklch(80.9% 0.067 359.5)
-
Step 400
400
#D7849F
oklch(70.8% 0.107 359.2)
-
Step 500
500
#CA6287
oklch(63.1% 0.137 359.3)
-
Step 600
600 (this color)
#BD4E78
oklch(58% 0.149 359.2)
-
Step 700
700
#9B375F
oklch(49% 0.139 358.8)
-
Step 800
800
#7E2F4D
oklch(42.7% 0.114 359.4)
-
Step 900
900
#662A40
oklch(37.6% 0.09 359.3)
-
Step 950
950
#3C1926
oklch(26.9% 0.058 358.2)
#BD4E78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #616779 | 0.164 |
| Deuteranopia (no green cones) | #7E7C75 | 0.150 |
| Tritanopia (no blue cones) | #CB455E | 0.044 |
| Achromatopsia (no color) | #747474 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4E78
#BD4E78
oklch(58% 0.149 359.2)
- #008E7C
#008E7C
oklch(57.9% 0.105 179.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4E78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.030
- Dark Pink #CB416B ΔE 0.033
- Dark Rose #B5485D ΔE 0.042
- Dusty Red #B9484E ΔE 0.059
- Light Plum #9D5783 ΔE 0.061
- Dusky Rose #BA6873 ΔE 0.061
- Light Burgundy #A8415B ΔE 0.063
- Indian Red #CD5C5C ΔE 0.069
Use #BD4E78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.