#BD4DB7
Closest named color: Pinky Purple (#C94CBE). oklch(60.5% 0.191 329.8), rgb(189, 77, 183).
Aa
Black text reads best on this color (4.90:1).
About this color
#BD4DB7 is a medium-dark, vivid purple. In OKLCH its lightness is 60%, its chroma 0.191 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.024 away. Black text reads best on it, at 4.90:1.
| Hue family | Purples |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.191) |
| Temperature | in between |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.90:1 |
| White text | 4.27:1 |
Values
| HEX | #BD4DB7 |
| RGB | rgb(189, 77, 183) |
| HSL | hsl(303, 46%, 52%) |
| OKLCH | oklch(60.5% 0.191 329.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4DB7 | 4.27:1 | AA large text | Lc -74.4 | Content text, not long reading |
| Black text on #BD4DB7 | 4.90:1 | AA | Lc 35.2 | Non-text elements, placeholder text |
| #BD4DB7 text on white | 4.27:1 | AA large text | Lc 68.9 | Content text, not long reading |
| #BD4DB7 text on black | 4.90:1 | AA | Lc -32.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E3ABDE
oklch(80.9% 0.093 329.4)
-
Step 400
400
#D37CCD
oklch(70.7% 0.149 329.5)
-
Step 500
500 (this color)
#BD4DB7
oklch(60.5% 0.191 329.8)
-
Step 600
600
#B134AC
oklch(55.6% 0.208 329.7)
-
Step 700
700
#982593
oklch(49.1% 0.192 330)
-
Step 800
800
#7B2178
oklch(42.6% 0.16 329.4)
-
Step 900
900
#642260
oklch(37.7% 0.124 330.2)
-
Step 950
950
#3B1538
oklch(27% 0.079 330.6)
#BD4DB7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4471BA | 0.196 |
| Deuteranopia (no green cones) | #6A80B4 | 0.170 |
| Tritanopia (no blue cones) | #C3597B | 0.104 |
| Achromatopsia (no color) | #7A7A7A | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4DB7
#BD4DB7
oklch(60.5% 0.191 329.8)
- #009C46
#009C46
oklch(60.5% 0.168 149.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4DB7, closest first.
No curated palette has a color within ΔE 0.04 of #BD4DB7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.024
- Purpley Pink #C83CB9 ΔE 0.032
- Medium Orchid #BA55D3 ΔE 0.043
- Amethyst #9B5FC0 ΔE 0.068
- Purply #983FB2 ΔE 0.080
- Soft Purple #A66FB5 ΔE 0.080
- Pale Magenta #D767AD ΔE 0.082
- Purple Pink #D725DE ΔE 0.089
Use #BD4DB7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.