#BD4D90
Closest named color: Dark Pink (#CB416B). oklch(58.7% 0.162 346.3), rgb(189, 77, 144).
Aa
Black text reads best on this color (4.62:1).
About this color
#BD4D90 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.162 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.060 away. Black text reads best on it, at 4.62:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.62:1 |
| White text | 4.53:1 |
Values
| HEX | #BD4D90 |
| RGB | rgb(189, 77, 144) |
| HSL | hsl(324, 46%, 52%) |
| OKLCH | oklch(58.7% 0.162 346.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4D90 | 4.53:1 | AA | Lc -76.3 | Fine for body text |
| Black text on #BD4D90 | 4.62:1 | AA | Lc 33.2 | Non-text elements, placeholder text |
| #BD4D90 text on white | 4.53:1 | AA | Lc 70.9 | Content text, not long reading |
| #BD4D90 text on black | 4.62:1 | AA | Lc -30.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EECFDF
oklch(88.5% 0.04 345.4)
-
Step 300
300
#E4AECA
oklch(80.8% 0.072 346.4)
-
Step 400
400
#D582B0
oklch(70.8% 0.117 346.1)
-
Step 500
500
#C7609C
oklch(63.1% 0.148 346.2)
-
Step 600
600 (this color)
#BD4D90
oklch(58.7% 0.162 346.3)
-
Step 700
700
#993472
oklch(49.1% 0.151 346.3)
-
Step 800
800
#7C2C5D
oklch(42.6% 0.125 345.9)
-
Step 900
900
#65294C
oklch(37.8% 0.097 346.7)
-
Step 950
950
#3B192D
oklch(27.1% 0.061 345.6)
#BD4D90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #586A92 | 0.176 |
| Deuteranopia (no green cones) | #787D8D | 0.157 |
| Tritanopia (no blue cones) | #C94B68 | 0.065 |
| Achromatopsia (no color) | #767676 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4D90
#BD4D90
oklch(58.7% 0.162 346.3)
- #00936C
#00936C
oklch(58.8% 0.122 166.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4D90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.060
- Deep Rose #C74767 ΔE 0.063
- Light Plum #9D5783 ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.070
- Pinky Purple #C94CBE ΔE 0.074
- Purpley Pink #C83CB9 ΔE 0.076
- Dark Rose #B5485D ΔE 0.077
- Pale Magenta #D767AD ΔE 0.082
Use #BD4D90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.