#BD4D69
Closest named color: Deep Rose (#C74767). oklch(57.4% 0.146 7.4), rgb(189, 77, 105).
Aa
White text reads best on this color (4.74:1).
About this color
#BD4D69 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.146 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.020 away. White text reads best on it, at 4.74:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.42:1 |
| White text | 4.74:1 |
Values
| HEX | #BD4D69 |
| RGB | rgb(189, 77, 105) |
| HSL | hsl(345, 46%, 52%) |
| OKLCH | oklch(57.4% 0.146 7.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4D69 | 4.74:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #BD4D69 | 4.42:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #BD4D69 text on white | 4.74:1 | AA | Lc 72.3 | Content text, not long reading |
| #BD4D69 text on black | 4.42:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#F0D0D5
oklch(88.6% 0.036 7.2)
-
Step 300
300
#E7B0B9
oklch(81% 0.065 7.7)
-
Step 400
400
#D88495
oklch(70.6% 0.105 7)
-
Step 500
500
#CC637B
oklch(63.2% 0.135 7.3)
-
Step 600
600 (this color)
#BD4D69
oklch(57.4% 0.146 7.4)
-
Step 700
700
#9D3853
oklch(49.1% 0.136 7.2)
-
Step 800
800
#802F44
oklch(42.7% 0.113 7.2)
-
Step 900
900
#672B39
oklch(37.7% 0.087 7.6)
-
Step 950
950
#3D1A21
oklch(27.1% 0.055 8.9)
#BD4D69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #64656A | 0.161 |
| Deuteranopia (no green cones) | #817B66 | 0.148 |
| Tritanopia (no blue cones) | #CD3F58 | 0.038 |
| Achromatopsia (no color) | #737373 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4D69
#BD4D69
oklch(57.4% 0.146 7.4)
- #008B83
#008B83
oklch(57.4% 0.1 187.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4D69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.020
- Dark Rose #B5485D ΔE 0.024
- Dark Pink #CB416B ΔE 0.031
- Dusty Red #B9484E ΔE 0.038
- Light Burgundy #A8415B ΔE 0.053
- Faded Red #D3494E ΔE 0.054
- Dull Red #BB3F3F ΔE 0.055
- Indian Red #CD5C5C ΔE 0.056
Use #BD4D69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.