#BD4D40
Closest named color: Dusty Red (#B9484E). oklch(56.5% 0.147 29.1), rgb(189, 77, 64).
Aa
White text reads best on this color (4.88:1).
About this color
#BD4D40 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.147 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Dusty Red (#B9484E), ΔE 0.025 away. White text reads best on it, at 4.88:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Dusty Red (#B9484E) |
| Black text | 4.29:1 |
| White text | 4.88:1 |
Values
| HEX | #BD4D40 |
| RGB | rgb(189, 77, 64) |
| HSL | hsl(6, 49%, 50%) |
| OKLCH | oklch(56.5% 0.147 29.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4D40 | 4.88:1 | AA | Lc -78.6 | Fine for body text |
| Black text on #BD4D40 | 4.29:1 | AA large text | Lc 30.9 | Non-text elements, placeholder text |
| #BD4D40 text on white | 4.88:1 | AA | Lc 73.1 | Content text, not long reading |
| #BD4D40 text on black | 4.29:1 | AA large text | Lc -28.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F6E5E3
oklch(93.5% 0.019 25.6)
-
Step 200
200
#F1D1CB
oklch(88.6% 0.037 30.4)
-
Step 300
300
#E8B1A8
oklch(80.8% 0.066 29.2)
-
Step 400
400
#DB867A
oklch(70.6% 0.107 28.7)
-
Step 500
500
#CE6658
oklch(63.1% 0.135 29.3)
-
Step 600
600 (this color)
#BD4D40
oklch(56.5% 0.147 29.1)
-
Step 700
700
#A03A2F
oklch(49.1% 0.138 29.1)
-
Step 800
800
#823128
oklch(42.7% 0.114 29)
-
Step 900
900
#692C25
oklch(37.7% 0.089 28.6)
-
Step 950
950
#3E1B16
oklch(27.2% 0.056 29.6)
#BD4D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6A623E | 0.154 |
| Deuteranopia (no green cones) | #867A3D | 0.142 |
| Tritanopia (no blue cones) | #CF364A | 0.052 |
| Achromatopsia (no color) | #717171 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4D40
#BD4D40
oklch(56.5% 0.147 29.1)
- #008595
#008595
oklch(56.5% 0.098 209.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dusty Red #B9484E ΔE 0.025
- Dull Red #BB3F3F ΔE 0.028
- Brick Orange #C14A09 ΔE 0.040
- Dark Coral #CF524E ΔE 0.041
- Burnt Orange #C04E01 ΔE 0.045
- Sinopia #BB3E03 ΔE 0.045
- Faded Red #D3494E ΔE 0.046
- Dark Rose #B5485D ΔE 0.047
Use #BD4D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.