#BD4C98
Closest named color: Pinky Purple (#C94CBE). oklch(58.9% 0.169 342.4), rgb(189, 76, 152).
Aa
Black text reads best on this color (4.65:1).
About this color
#BD4C98 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.169 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.061 away. Black text reads best on it, at 4.65:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.65:1 |
| White text | 4.51:1 |
Values
| HEX | #BD4C98 |
| RGB | rgb(189, 76, 152) |
| HSL | hsl(320, 46%, 52%) |
| OKLCH | oklch(58.9% 0.169 342.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4C98 | 4.51:1 | AA | Lc -76.2 | Fine for body text |
| Black text on #BD4C98 | 4.65:1 | AA | Lc 33.4 | Non-text elements, placeholder text |
| #BD4C98 text on white | 4.51:1 | AA | Lc 70.7 | Content text, not long reading |
| #BD4C98 text on black | 4.65:1 | AA | Lc -31.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE1
oklch(88.6% 0.042 342.2)
-
Step 300
300
#E4AECE
oklch(81% 0.075 342.6)
-
Step 400
400
#D481B5
oklch(70.7% 0.121 342.5)
-
Step 500
500
#C75EA3
oklch(63.1% 0.156 342.4)
-
Step 600
600 (this color)
#BD4C98
oklch(58.9% 0.169 342.4)
-
Step 700
700
#993279
oklch(49.2% 0.158 342.3)
-
Step 800
800
#7C2B62
oklch(42.7% 0.13 342.5)
-
Step 900
900
#642850
oklch(37.7% 0.101 342.3)
-
Step 950
950
#3B182F
oklch(27% 0.065 342.2)
#BD4C98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #546B9A | 0.182 |
| Deuteranopia (no green cones) | #757D95 | 0.161 |
| Tritanopia (no blue cones) | #C84D6B | 0.074 |
| Achromatopsia (no color) | #767676 | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4C98
#BD4C98
oklch(58.9% 0.169 342.4)
- #009466
#009466
oklch(58.9% 0.128 162.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4C98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.061
- Purpley Pink #C83CB9 ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.069
- Light Plum #9D5783 ΔE 0.071
- Dark Pink #CB416B ΔE 0.071
- Deep Rose #C74767 ΔE 0.076
- Pale Magenta #D767AD ΔE 0.080
- Soft Purple #A66FB5 ΔE 0.084
Use #BD4C98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.