#BD4C96
Closest named color: Pinky Purple (#C94CBE). oklch(58.9% 0.167 343.3), rgb(189, 76, 150).
Aa
Black text reads best on this color (4.63:1).
About this color
#BD4C96 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.167 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.064 away. Black text reads best on it, at 4.63:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.63:1 |
| White text | 4.52:1 |
Values
| HEX | #BD4C96 |
| RGB | rgb(189, 76, 150) |
| HSL | hsl(321, 46%, 52%) |
| OKLCH | oklch(58.9% 0.167 343.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4C96 | 4.52:1 | AA | Lc -76.2 | Fine for body text |
| Black text on #BD4C96 | 4.63:1 | AA | Lc 33.3 | Non-text elements, placeholder text |
| #BD4C96 text on white | 4.52:1 | AA | Lc 70.8 | Content text, not long reading |
| #BD4C96 text on black | 4.63:1 | AA | Lc -30.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE0
oklch(88.5% 0.041 343.8)
-
Step 300
300
#E4AECD
oklch(80.9% 0.075 343.5)
-
Step 400
400
#D481B4
oklch(70.6% 0.12 343.1)
-
Step 500
500
#C75EA1
oklch(63% 0.155 343.4)
-
Step 600
600 (this color)
#BD4C96
oklch(58.9% 0.167 343.3)
-
Step 700
700
#993377
oklch(49.2% 0.155 343.4)
-
Step 800
800
#7C2B61
oklch(42.7% 0.129 343.1)
-
Step 900
900
#64284F
oklch(37.6% 0.1 343.2)
-
Step 950
950
#3B182E
oklch(26.9% 0.064 343.7)
#BD4C96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #556A98 | 0.180 |
| Deuteranopia (no green cones) | #767D93 | 0.160 |
| Tritanopia (no blue cones) | #C84C6A | 0.072 |
| Achromatopsia (no color) | #767676 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4C96
#BD4C96
oklch(58.9% 0.167 343.3)
- #009467
#009467
oklch(59% 0.127 163.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4C96, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.064
- Purpley Pink #C83CB9 ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
- Dark Pink #CB416B ΔE 0.068
- Light Plum #9D5783 ΔE 0.069
- Deep Rose #C74767 ΔE 0.073
- Pale Magenta #D767AD ΔE 0.080
- Soft Purple #A66FB5 ΔE 0.085
Use #BD4C96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.