#BD4AA1
Closest named color: Pinky Purple (#C94CBE). oklch(59.1% 0.178 338.3), rgb(189, 74, 161).
Aa
Black text reads best on this color (4.65:1).
About this color
#BD4AA1 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.178 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.048 away. Black text reads best on it, at 4.65:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.65:1 |
| White text | 4.50:1 |
Values
| HEX | #BD4AA1 |
| RGB | rgb(189, 74, 161) |
| HSL | hsl(315, 47%, 52%) |
| OKLCH | oklch(59.1% 0.178 338.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4AA1 | 4.50:1 | AA | Lc -76.1 | Fine for body text |
| Black text on #BD4AA1 | 4.65:1 | AA | Lc 33.5 | Non-text elements, placeholder text |
| #BD4AA1 text on white | 4.50:1 | AA | Lc 70.6 | Content text, not long reading |
| #BD4AA1 text on black | 4.65:1 | AA | Lc -31.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE3
oklch(88.4% 0.045 338.7)
-
Step 300
300
#E4ADD2
oklch(80.9% 0.08 338.9)
-
Step 400
400
#D480BC
oklch(70.8% 0.128 338.3)
-
Step 500
500
#C65CAB
oklch(63% 0.164 338.2)
-
Step 600
600 (this color)
#BD4AA1
oklch(59.1% 0.178 338.3)
-
Step 700
700
#983080
oklch(49.1% 0.165 338.3)
-
Step 800
800
#7C2968
oklch(42.8% 0.137 338.6)
-
Step 900
900
#642755
oklch(37.8% 0.107 338.1)
-
Step 950
950
#3B1832
oklch(27.1% 0.067 338.1)
#BD4AA1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E6BA4 | 0.189 |
| Deuteranopia (no green cones) | #717D9E | 0.167 |
| Tritanopia (no blue cones) | #C74E6F | 0.084 |
| Achromatopsia (no color) | #777777 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4AA1
#BD4AA1
oklch(59.1% 0.178 338.3)
- #00955D
#00955D
oklch(59% 0.138 158.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4AA1, closest first.
No curated palette has a color within ΔE 0.04 of #BD4AA1.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.048
- Purpley Pink #C83CB9 ΔE 0.049
- Medium Violet Red #C71585 ΔE 0.070
- Medium Orchid #BA55D3 ΔE 0.076
- Light Plum #9D5783 ΔE 0.080
- Pale Magenta #D767AD ΔE 0.081
- Amethyst #9B5FC0 ΔE 0.081
- Soft Purple #A66FB5 ΔE 0.084
Use #BD4AA1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.