#BD4AA0
Closest named color: Pinky Purple (#C94CBE). oklch(59% 0.177 338.7), rgb(189, 74, 160).
Aa
Black text reads best on this color (4.65:1).
About this color
#BD4AA0 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.177 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.050 away. Black text reads best on it, at 4.65:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.65:1 |
| White text | 4.51:1 |
Values
| HEX | #BD4AA0 |
| RGB | rgb(189, 74, 160) |
| HSL | hsl(315, 47%, 52%) |
| OKLCH | oklch(59% 0.177 338.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4AA0 | 4.51:1 | AA | Lc -76.1 | Fine for body text |
| Black text on #BD4AA0 | 4.65:1 | AA | Lc 33.5 | Non-text elements, placeholder text |
| #BD4AA0 text on white | 4.51:1 | AA | Lc 70.6 | Content text, not long reading |
| #BD4AA0 text on black | 4.65:1 | AA | Lc -31.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE3
oklch(88.4% 0.045 338.7)
-
Step 300
300
#E4ADD2
oklch(80.9% 0.08 338.9)
-
Step 400
400
#D480BB
oklch(70.7% 0.127 338.9)
-
Step 500
500
#C65CAA
oklch(63% 0.163 338.6)
-
Step 600
600 (this color)
#BD4AA0
oklch(59% 0.177 338.7)
-
Step 700
700
#98307F
oklch(49.1% 0.164 338.8)
-
Step 800
800
#7C2967
oklch(42.7% 0.136 339.2)
-
Step 900
900
#642754
oklch(37.7% 0.106 338.9)
-
Step 950
950
#3B1831
oklch(27.1% 0.066 339.4)
#BD4AA0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6BA3 | 0.188 |
| Deuteranopia (no green cones) | #717D9D | 0.167 |
| Tritanopia (no blue cones) | #C74E6E | 0.084 |
| Achromatopsia (no color) | #767676 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4AA0
#BD4AA0
oklch(59% 0.177 338.7)
- #00955E
#00955E
oklch(59% 0.137 158.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4AA0, closest first.
No curated palette has a color within ΔE 0.04 of #BD4AA0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.050
- Purpley Pink #C83CB9 ΔE 0.050
- Medium Violet Red #C71585 ΔE 0.069
- Medium Orchid #BA55D3 ΔE 0.077
- Light Plum #9D5783 ΔE 0.079
- Pale Magenta #D767AD ΔE 0.081
- Amethyst #9B5FC0 ΔE 0.082
- Dark Pink #CB416B ΔE 0.084
Use #BD4AA0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.