#BD4A94
Closest named color: Medium Violet Red (#C71585). oklch(58.5% 0.169 344.1), rgb(189, 74, 148).
Aa
White text reads best on this color (4.59:1).
About this color
#BD4A94 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.169 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.064 away. White text reads best on it, at 4.59:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.57:1 |
| White text | 4.59:1 |
Values
| HEX | #BD4A94 |
| RGB | rgb(189, 74, 148) |
| HSL | hsl(321, 47%, 52%) |
| OKLCH | oklch(58.5% 0.169 344.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4A94 | 4.59:1 | AA | Lc -76.7 | Fine for body text |
| Black text on #BD4A94 | 4.57:1 | AA | Lc 32.9 | Non-text elements, placeholder text |
| #BD4A94 text on white | 4.59:1 | AA | Lc 71.2 | Content text, not long reading |
| #BD4A94 text on black | 4.57:1 | AA | Lc -30.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EFCFE0
oklch(88.6% 0.042 344.7)
-
Step 300
300
#E5ADCD
oklch(80.9% 0.077 343.7)
-
Step 400
400
#D581B3
oklch(70.7% 0.12 344.1)
-
Step 500
500
#C85EA0
oklch(63.1% 0.155 344.2)
-
Step 600
600 (this color)
#BD4A94
oklch(58.5% 0.169 344.1)
-
Step 700
700
#9A3276
oklch(49.2% 0.157 344.3)
-
Step 800
800
#7D2A60
oklch(42.7% 0.131 344.1)
-
Step 900
900
#65284F
oklch(37.8% 0.101 343.8)
-
Step 950
950
#3B182E
oklch(26.9% 0.064 343.7)
#BD4A94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #546996 | 0.183 |
| Deuteranopia (no green cones) | #757C91 | 0.163 |
| Tritanopia (no blue cones) | #C84A68 | 0.072 |
| Achromatopsia (no color) | #757575 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4A94
#BD4A94
oklch(58.5% 0.169 344.1)
- #009268
#009268
oklch(58.4% 0.124 164.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4A94, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.064
- Dark Pink #CB416B ΔE 0.066
- Pinky Purple #C94CBE ΔE 0.067
- Purpley Pink #C83CB9 ΔE 0.067
- Light Plum #9D5783 ΔE 0.069
- Deep Rose #C74767 ΔE 0.071
- Pale Magenta #D767AD ΔE 0.084
- Dark Rose #B5485D ΔE 0.084
Use #BD4A94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.