#BD49C4
Closest named color: Pinky Purple (#C94CBE). oklch(60.7% 0.207 325.4), rgb(189, 73, 196).
Aa
Black text reads best on this color (4.91:1).
About this color
#BD49C4 is a medium-dark, vivid purple. In OKLCH its lightness is 61%, its chroma 0.207 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.027 away. Black text reads best on it, at 4.91:1.
| Hue family | Purples |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.207) |
| Temperature | in between |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.91:1 |
| White text | 4.27:1 |
Values
| HEX | #BD49C4 |
| RGB | rgb(189, 73, 196) |
| HSL | hsl(297, 51%, 53%) |
| OKLCH | oklch(60.7% 0.207 325.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD49C4 | 4.27:1 | AA large text | Lc -74.2 | Content text, not long reading |
| Black text on #BD49C4 | 4.91:1 | AA | Lc 35.3 | Non-text elements, placeholder text |
| #BD49C4 text on white | 4.27:1 | AA large text | Lc 68.7 | Content text, not long reading |
| #BD49C4 text on black | 4.91:1 | AA | Lc -32.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FAF2FA
oklch(97% 0.014 325.7)
-
Step 100
100
#F5E4F5
oklch(93.7% 0.029 325.8)
-
Step 200
200
#EDCDEE
oklch(88.5% 0.056 325.1)
-
Step 300
300
#E3AAE4
oklch(80.9% 0.101 325.9)
-
Step 400
400
#D379D7
oklch(70.7% 0.163 325.6)
-
Step 500
500 (this color)
#BD49C4
oklch(60.7% 0.207 325.4)
-
Step 600
600
#B02CB9
oklch(55.6% 0.226 325.2)
-
Step 700
700
#971C9F
oklch(49.1% 0.209 325.3)
-
Step 800
800
#7B1C81
oklch(42.8% 0.173 325.4)
-
Step 900
900
#631F67
oklch(37.6% 0.135 325.5)
-
Step 950
950
#3A143D
oklch(27% 0.086 324.7)
#BD49C4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3471C8 | 0.211 |
| Deuteranopia (no green cones) | #617FC1 | 0.181 |
| Tritanopia (no blue cones) | #C15B80 | 0.120 |
| Achromatopsia (no color) | #7A7A7A | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD49C4
#BD49C4
oklch(60.7% 0.207 325.4)
- #009E2D
#009E2D
oklch(60.8% 0.189 145.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD49C4, closest first.
No curated palette has a color within ΔE 0.04 of #BD49C4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.027
- Medium Orchid #BA55D3 ΔE 0.029
- Purpley Pink #C83CB9 ΔE 0.030
- Amethyst #9B5FC0 ΔE 0.071
- Purple Pink #D725DE ΔE 0.071
- Purply #983FB2 ΔE 0.079
- Dark Orchid #9932CC ΔE 0.087
- Heliotrope #D94FF5 ΔE 0.088
Use #BD49C4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.