#BD49B8
Closest named color: Pinky Purple (#C94CBE). oklch(60.1% 0.197 329.4), rgb(189, 73, 184).
Aa
Black text reads best on this color (4.80:1).
About this color
#BD49B8 is a medium-dark, vivid purple. In OKLCH its lightness is 60%, its chroma 0.197 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.025 away. Black text reads best on it, at 4.80:1.
| Hue family | Purples |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.197) |
| Temperature | in between |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 4.80:1 |
| White text | 4.36:1 |
Values
| HEX | #BD49B8 |
| RGB | rgb(189, 73, 184) |
| HSL | hsl(303, 47%, 51%) |
| OKLCH | oklch(60.1% 0.197 329.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD49B8 | 4.36:1 | AA large text | Lc -75.0 | Content text, not long reading |
| Black text on #BD49B8 | 4.80:1 | AA | Lc 34.6 | Non-text elements, placeholder text |
| #BD49B8 text on white | 4.36:1 | AA large text | Lc 69.5 | Content text, not long reading |
| #BD49B8 text on black | 4.80:1 | AA | Lc -32.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FBF2FA
oklch(97% 0.014 329.1)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEB
oklch(88.5% 0.054 328.9)
-
Step 300
300
#E4AADF
oklch(80.8% 0.097 329.3)
-
Step 400
400
#D57ACF
oklch(70.7% 0.155 329.5)
-
Step 500
500 (this color)
#BD49B8
oklch(60.1% 0.197 329.4)
-
Step 600
600
#B230AE
oklch(55.5% 0.214 329.3)
-
Step 700
700
#992096
oklch(49.1% 0.2 329.2)
-
Step 800
800
#7C1E79
oklch(42.6% 0.165 329.4)
-
Step 900
900
#642162
oklch(37.7% 0.128 329)
-
Step 950
950
#3B1439
oklch(26.9% 0.082 329.6)
#BD49B8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F6FBB | 0.204 |
| Deuteranopia (no green cones) | #677EB5 | 0.176 |
| Tritanopia (no blue cones) | #C3567A | 0.108 |
| Achromatopsia (no color) | #797979 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD49B8
#BD49B8
oklch(60.1% 0.197 329.4)
- #009B44
#009B44
oklch(60.2% 0.168 149.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD49B8, closest first.
No curated palette has a color within ΔE 0.04 of #BD49B8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.025
- Purpley Pink #C83CB9 ΔE 0.026
- Medium Orchid #BA55D3 ΔE 0.044
- Amethyst #9B5FC0 ΔE 0.071
- Purply #983FB2 ΔE 0.076
- Purple Pink #D725DE ΔE 0.084
- Soft Purple #A66FB5 ΔE 0.087
- Pale Magenta #D767AD ΔE 0.089
Use #BD49B8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.