#BD4974
Closest named color: Deep Rose (#C74767). oklch(57.2% 0.154 0.2), rgb(189, 73, 116).
Aa
White text reads best on this color (4.80:1).
About this color
#BD4974 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.154 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.027 away. White text reads best on it, at 4.80:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.36:1 |
| White text | 4.80:1 |
Values
| HEX | #BD4974 |
| RGB | rgb(189, 73, 116) |
| HSL | hsl(338, 47%, 51%) |
| OKLCH | oklch(57.2% 0.154 0.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4974 | 4.80:1 | AA | Lc -78.1 | Fine for body text |
| Black text on #BD4974 | 4.36:1 | AA large text | Lc 31.5 | Non-text elements, placeholder text |
| #BD4974 text on white | 4.80:1 | AA | Lc 72.6 | Content text, not long reading |
| #BD4974 text on black | 4.36:1 | AA large text | Lc -29.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#F0CFD8
oklch(88.5% 0.039 359.6)
-
Step 300
300
#E7AEBE
oklch(80.8% 0.069 0.2)
-
Step 400
400
#D9829D
oklch(70.6% 0.111 0.4)
-
Step 500
500
#CC6086
oklch(63% 0.142 359.8)
-
Step 600
600 (this color)
#BD4974
oklch(57.2% 0.154 0.2)
-
Step 700
700
#9E355D
oklch(49.2% 0.144 0.4)
-
Step 800
800
#802D4C
oklch(42.7% 0.118 0.3)
-
Step 900
900
#67293F
oklch(37.6% 0.092 0.3)
-
Step 950
950
#3D1925
oklch(27.1% 0.058 0.7)
#BD4974 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E6475 | 0.171 |
| Deuteranopia (no green cones) | #7D7A71 | 0.156 |
| Tritanopia (no blue cones) | #CC3E5A | 0.045 |
| Achromatopsia (no color) | #727272 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4974
#BD4974
oklch(57.2% 0.154 0.2)
- #008C7B
#008C7B
oklch(57.4% 0.104 180.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4974, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.027
- Dark Pink #CB416B ΔE 0.029
- Dark Rose #B5485D ΔE 0.037
- Dusty Red #B9484E ΔE 0.055
- Light Burgundy #A8415B ΔE 0.056
- Light Plum #9D5783 ΔE 0.064
- Light Maroon #A24857 ΔE 0.067
- Dusky Rose #BA6873 ΔE 0.069
Use #BD4974 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.