#BD4973

Closest named color: Deep Rose (#C74767). oklch(57.2% 0.154 0.7), rgb(189, 73, 115).

Aa

White text reads best on this color (4.81:1).

About this color

#BD4973 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.154 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.026 away. White text reads best on it, at 4.81:1.

Hue familyReds
Lightnessmedium-dark (57%)
Chromavivid (0.154)
Temperaturewarm
Nearest nameDeep Rose (#C74767)
Black text4.36:1
White text4.81:1

Values

HEX#BD4973
RGBrgb(189, 73, 115)
HSLhsl(338, 47%, 51%)
OKLCHoklch(57.2% 0.154 0.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BD4973 4.81:1 AA Lc -78.1 Fine for body text
Black text on #BD4973 4.36:1 AA large text Lc 31.4 Non-text elements, placeholder text
#BD4973 text on white 4.81:1 AA Lc 72.7 Content text, not long reading
#BD4973 text on black 4.36:1 AA large text Lc -29.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FBF3F5

    oklch(97.1% 0.009 0.1)

  2. Step 100

    100

    #F6E5E9

    oklch(93.7% 0.019 1.4)

  3. Step 200

    200

    #F0CFD8

    oklch(88.5% 0.039 359.6)

  4. Step 300

    300

    #E7AEBE

    oklch(80.8% 0.069 0.2)

  5. Step 400

    400

    #D9829D

    oklch(70.6% 0.111 0.4)

  6. Step 500

    500

    #CC6085

    oklch(63% 0.142 0.4)

  7. Step 600

    600 (this color)

    #BD4973

    oklch(57.2% 0.154 0.7)

  8. Step 700

    700

    #9E355C

    oklch(49.2% 0.143 1)

  9. Step 800

    800

    #802D4B

    oklch(42.7% 0.118 1)

  10. Step 900

    900

    #67293F

    oklch(37.6% 0.092 0.3)

  11. Step 950

    950

    #3D1925

    oklch(27.1% 0.058 0.7)

Export this scale for Tailwind in the Tailwind colors tool

#BD4973 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5E64740.171
Deuteranopia (no green cones)#7D7A700.156
Tritanopia (no blue cones)#CC3E590.045
Achromatopsia (no color)#7272720.155

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BD4973

    #BD4973

    oklch(57.2% 0.154 0.7)

  • #008B7B

    #008B7B

    oklch(57.1% 0.103 181)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BD4973

    #BD4973

    oklch(57.2% 0.154 0.7)

  • #A951A2

    #A951A2

    oklch(57.3% 0.154 330.4)

  • #C24D3C

    #C24D3C

    oklch(57.3% 0.154 30.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BD4973

    #BD4973

    oklch(57.2% 0.154 0.7)

  • #039044

    #039044

    oklch(57.2% 0.154 150.7)

  • #008799

    #008799

    oklch(57.2% 0.099 211.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BD4973

    #BD4973

    oklch(57.2% 0.154 0.7)

  • #6D8300

    #6D8300

    oklch(57.2% 0.137 120.7)

  • #0080BE

    #0080BE

    oklch(57.3% 0.132 240.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BD4973

    #BD4973

    oklch(57.2% 0.154 0.7)

  • #927400

    #927400

    oklch(57.2% 0.117 90.6)

  • #008B7B

    #008B7B

    oklch(57.1% 0.103 181)

  • #576FD2

    #576FD2

    oklch(57.3% 0.154 270.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4973, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BD4973 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.