#BD4972
Closest named color: Deep Rose (#C74767). oklch(57.2% 0.154 1.3), rgb(189, 73, 114).
Aa
White text reads best on this color (4.81:1).
About this color
#BD4972 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.154 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.025 away. White text reads best on it, at 4.81:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.35:1 |
| White text | 4.81:1 |
Values
| HEX | #BD4972 |
| RGB | rgb(189, 73, 114) |
| HSL | hsl(339, 47%, 51%) |
| OKLCH | oklch(57.2% 0.154 1.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4972 | 4.81:1 | AA | Lc -78.1 | Fine for body text |
| Black text on #BD4972 | 4.35:1 | AA large text | Lc 31.4 | Non-text elements, placeholder text |
| #BD4972 text on white | 4.81:1 | AA | Lc 72.7 | Content text, not long reading |
| #BD4972 text on black | 4.35:1 | AA large text | Lc -29.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#F0CFD7
oklch(88.4% 0.038 1.6)
-
Step 300
300
#E8AEBE
oklch(80.9% 0.071 0.6)
-
Step 400
400
#D9829C
oklch(70.6% 0.111 1.1)
-
Step 500
500
#CC6084
oklch(63% 0.142 1)
-
Step 600
600 (this color)
#BD4972
oklch(57.2% 0.154 1.3)
-
Step 700
700
#9E355B
oklch(49.1% 0.143 1.6)
-
Step 800
800
#802D4B
oklch(42.7% 0.118 1)
-
Step 900
900
#67293E
oklch(37.6% 0.092 1.3)
-
Step 950
950
#3D1925
oklch(27.1% 0.058 0.7)
#BD4972 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E6473 | 0.171 |
| Deuteranopia (no green cones) | #7D7A6F | 0.156 |
| Tritanopia (no blue cones) | #CC3D59 | 0.044 |
| Achromatopsia (no color) | #727272 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4972
#BD4972
oklch(57.2% 0.154 1.3)
- #008B7C
#008B7C
oklch(57.1% 0.102 181.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4972, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.025
- Dark Pink #CB416B ΔE 0.028
- Dark Rose #B5485D ΔE 0.034
- Dusty Red #B9484E ΔE 0.052
- Light Burgundy #A8415B ΔE 0.055
- Light Plum #9D5783 ΔE 0.065
- Light Maroon #A24857 ΔE 0.066
- Faded Red #D3494E ΔE 0.067
Use #BD4972 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.