#BD4939
Closest named color: Dull Red (#BB3F3F). oklch(55.9% 0.153 30.4), rgb(189, 73, 57).
Aa
White text reads best on this color (5.02:1).
About this color
#BD4939 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.153 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.024 away. White text reads best on it, at 5.02:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 4.17:1 |
| White text | 5.02:1 |
Values
| HEX | #BD4939 |
| RGB | rgb(189, 73, 57) |
| HSL | hsl(7, 54%, 48%) |
| OKLCH | oklch(55.9% 0.153 30.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4939 | 5.02:1 | AA | Lc -79.4 | Fine for body text |
| Black text on #BD4939 | 4.17:1 | AA large text | Lc 30.1 | Non-text elements, placeholder text |
| #BD4939 text on white | 5.02:1 | AA | Lc 74.0 | Content text, not long reading |
| #BD4939 text on black | 4.17:1 | AA large text | Lc -27.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E2
oklch(93.5% 0.02 28.9)
-
Step 200
200
#F1D0CA
oklch(88.4% 0.038 30)
-
Step 300
300
#EAB1A6
oklch(81% 0.069 31)
-
Step 400
400
#DD8677
oklch(70.8% 0.11 30.5)
-
Step 500
500
#D16454
oklch(63.1% 0.141 30.1)
-
Step 600
600 (this color)
#BD4939
oklch(55.9% 0.153 30.4)
-
Step 700
700
#A2382B
oklch(49.1% 0.143 30)
-
Step 800
800
#833024
oklch(42.7% 0.117 30.7)
-
Step 900
900
#6A2B22
oklch(37.7% 0.092 30.2)
-
Step 950
950
#3E1A14
oklch(26.9% 0.058 31)
#BD4939 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #685F37 | 0.159 |
| Deuteranopia (no green cones) | #857836 | 0.145 |
| Tritanopia (no blue cones) | #CF2F46 | 0.055 |
| Achromatopsia (no color) | #6F6F6F | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4939
#BD4939
oklch(55.9% 0.153 30.4)
- #008394
#008394
oklch(55.9% 0.097 210.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4939, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.024
- Dusty Red #B9484E ΔE 0.028
- Brick Orange #C14A09 ΔE 0.035
- Sinopia #BB3E03 ΔE 0.037
- Burnt Orange #C04E01 ΔE 0.041
- Dark Coral #CF524E ΔE 0.046
- Burnt Siena #B75203 ΔE 0.047
- Faded Red #D3494E ΔE 0.050
Use #BD4939 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.