#BD4774
Closest named color: Deep Rose (#C74767). oklch(57% 0.157 359.7), rgb(189, 71, 116).
Aa
White text reads best on this color (4.86:1).
About this color
#BD4774 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.157 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.028 away. White text reads best on it, at 4.86:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.31:1 |
| White text | 4.86:1 |
Values
| HEX | #BD4774 |
| RGB | rgb(189, 71, 116) |
| HSL | hsl(337, 47%, 51%) |
| OKLCH | oklch(57% 0.157 359.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4774 | 4.86:1 | AA | Lc -78.4 | Fine for body text |
| Black text on #BD4774 | 4.31:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #BD4774 text on white | 4.86:1 | AA | Lc 73.0 | Content text, not long reading |
| #BD4774 text on black | 4.31:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E4E9
oklch(93.5% 0.021 358.7)
-
Step 200
200
#F0CFD8
oklch(88.5% 0.039 359.6)
-
Step 300
300
#E8AEBF
oklch(80.9% 0.071 359.5)
-
Step 400
400
#DA829E
oklch(70.8% 0.113 359.9)
-
Step 500
500
#CD5F86
oklch(63% 0.145 359.8)
-
Step 600
600 (this color)
#BD4774
oklch(57% 0.157 359.7)
-
Step 700
700
#9E335E
oklch(49% 0.147 359.3)
-
Step 800
800
#812C4D
oklch(42.8% 0.121 359.6)
-
Step 900
900
#682940
oklch(37.8% 0.094 359.7)
-
Step 950
950
#3D1825
oklch(26.9% 0.06 359.8)
#BD4774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C6375 | 0.175 |
| Deuteranopia (no green cones) | #7C7A71 | 0.160 |
| Tritanopia (no blue cones) | #CC3C59 | 0.046 |
| Achromatopsia (no color) | #717171 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4774
#BD4774
oklch(57% 0.157 359.7)
- #008B79
#008B79
oklch(57% 0.104 179.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.028
- Dark Pink #CB416B ΔE 0.029
- Dark Rose #B5485D ΔE 0.038
- Light Burgundy #A8415B ΔE 0.056
- Dusty Red #B9484E ΔE 0.057
- Light Plum #9D5783 ΔE 0.065
- Light Maroon #A24857 ΔE 0.068
- Faded Red #D3494E ΔE 0.072
Use #BD4774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.