#BD4768
Closest named color: Deep Rose (#C74767). oklch(56.6% 0.154 6.2), rgb(189, 71, 104).
Aa
White text reads best on this color (4.92:1).
About this color
#BD4768 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.154 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.020 away. White text reads best on it, at 4.92:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.26:1 |
| White text | 4.92:1 |
Values
| HEX | #BD4768 |
| RGB | rgb(189, 71, 104) |
| HSL | hsl(343, 47%, 51%) |
| OKLCH | oklch(56.6% 0.154 6.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4768 | 4.92:1 | AA | Lc -78.8 | Fine for body text |
| Black text on #BD4768 | 4.26:1 | AA large text | Lc 30.7 | Non-text elements, placeholder text |
| #BD4768 text on white | 4.92:1 | AA | Lc 73.3 | Content text, not long reading |
| #BD4768 text on black | 4.26:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F7E5E8
oklch(93.7% 0.02 6)
-
Step 200
200
#F1CFD5
oklch(88.5% 0.039 5.9)
-
Step 300
300
#E9AFB9
oklch(81% 0.069 7.2)
-
Step 400
400
#DB8296
oklch(70.7% 0.112 5.8)
-
Step 500
500
#CE607C
oklch(63% 0.142 6)
-
Step 600
600 (this color)
#BD4768
oklch(56.6% 0.154 6.2)
-
Step 700
700
#9F3554
oklch(49.1% 0.142 6.1)
-
Step 800
800
#812D45
oklch(42.7% 0.117 6)
-
Step 900
900
#68293A
oklch(37.6% 0.092 5.8)
-
Step 950
950
#3E1922
oklch(27.1% 0.059 6.5)
#BD4768 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5F6269 | 0.171 |
| Deuteranopia (no green cones) | #7E7965 | 0.157 |
| Tritanopia (no blue cones) | #CD3854 | 0.040 |
| Achromatopsia (no color) | #707070 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4768
#BD4768
oklch(56.6% 0.154 6.2)
- #00897F
#00897F
oklch(56.7% 0.099 185.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4768, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.020
- Dark Rose #B5485D ΔE 0.022
- Dark Pink #CB416B ΔE 0.027
- Dusty Red #B9484E ΔE 0.039
- Light Burgundy #A8415B ΔE 0.047
- Dull Red #BB3F3F ΔE 0.054
- Light Maroon #A24857 ΔE 0.058
- Faded Red #D3494E ΔE 0.058
Use #BD4768 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.