#BD4744
Closest named color: Dusty Red (#B9484E). oklch(55.8% 0.153 24.8), rgb(189, 71, 68).
Aa
White text reads best on this color (5.06:1).
About this color
#BD4744 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.153 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Dusty Red (#B9484E), ΔE 0.014 away. White text reads best on it, at 5.06:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Dusty Red (#B9484E) |
| Black text | 4.14:1 |
| White text | 5.06:1 |
Values
| HEX | #BD4744 |
| RGB | rgb(189, 71, 68) |
| HSL | hsl(1, 48%, 50%) |
| OKLCH | oklch(55.8% 0.153 24.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4744 | 5.06:1 | AA | Lc -79.6 | Fine for body text |
| Black text on #BD4744 | 4.14:1 | AA large text | Lc 29.9 | Dividers and decoration only |
| #BD4744 text on white | 5.06:1 | AA | Lc 74.1 | Content text, not long reading |
| #BD4744 text on black | 4.14:1 | AA large text | Lc -27.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F2D0CD
oklch(88.5% 0.039 23.9)
-
Step 300
300
#EAB0AA
oklch(80.9% 0.069 25.4)
-
Step 400
400
#DD847E
oklch(70.6% 0.111 24.4)
-
Step 500
500
#D1635D
oklch(63.2% 0.14 25)
-
Step 600
600 (this color)
#BD4744
oklch(55.8% 0.153 24.8)
-
Step 700
700
#A23735
oklch(49.1% 0.142 25)
-
Step 800
800
#842E2C
oklch(42.7% 0.119 24.8)
-
Step 900
900
#6A2B28
oklch(37.8% 0.091 25.1)
-
Step 950
950
#3E1A18
oklch(27% 0.057 24.8)
#BD4744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #665F43 | 0.162 |
| Deuteranopia (no green cones) | #837841 | 0.151 |
| Tritanopia (no blue cones) | #CF2E47 | 0.047 |
| Achromatopsia (no color) | #6E6E6E | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4744
#BD4744
oklch(55.8% 0.153 24.8)
- #00848E
#00848E
oklch(55.9% 0.095 204.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dusty Red #B9484E ΔE 0.014
- Dull Red #BB3F3F ΔE 0.016
- Dark Rose #B5485D ΔE 0.037
- Dark Coral #CF524E ΔE 0.045
- Faded Red #D3494E ΔE 0.045
- Sinopia #BB3E03 ΔE 0.048
- Brick Orange #C14A09 ΔE 0.050
- Deep Rose #C74767 ΔE 0.052
Use #BD4744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.