#BD4739

Closest named color: Dull Red (#BB3F3F). oklch(55.6% 0.155 29.6), rgb(189, 71, 57).

Aa

White text reads best on this color (5.09:1).

About this color

#BD4739 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.155 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.020 away. White text reads best on it, at 5.09:1.

Hue familyReds
Lightnessmedium-dark (56%)
Chromavivid (0.155)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text4.12:1
White text5.09:1

Values

HEX#BD4739
RGBrgb(189, 71, 57)
HSLhsl(6, 54%, 48%)
OKLCHoklch(55.6% 0.155 29.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BD4739 5.09:1 AA Lc -79.7 Fine for body text
Black text on #BD4739 4.12:1 AA large text Lc 29.8 Dividers and decoration only
#BD4739 text on white 5.09:1 AA Lc 74.3 Content text, not long reading
#BD4739 text on black 4.12:1 AA large text Lc -27.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F2

    oklch(97.1% 0.01 25.1)

  2. Step 100

    100

    #F7E5E2

    oklch(93.5% 0.02 28.9)

  3. Step 200

    200

    #F2D0CA

    oklch(88.5% 0.039 29.7)

  4. Step 300

    300

    #EAB0A6

    oklch(80.8% 0.07 29.8)

  5. Step 400

    400

    #DD8577

    oklch(70.7% 0.111 29.8)

  6. Step 500

    500

    #D26354

    oklch(63.1% 0.143 29.5)

  7. Step 600

    600 (this color)

    #BD4739

    oklch(55.6% 0.155 29.6)

  8. Step 700

    700

    #A2372B

    oklch(49% 0.144 29.6)

  9. Step 800

    800

    #842F25

    oklch(42.7% 0.119 29.6)

  10. Step 900

    900

    #6A2B23

    oklch(37.7% 0.092 29.4)

  11. Step 950

    950

    #3F1A15

    oklch(27.1% 0.059 29.4)

Export this scale for Tailwind in the Tailwind colors tool

#BD4739 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#675E370.162
Deuteranopia (no green cones)#8478360.150
Tritanopia (no blue cones)#CF2C440.053
Achromatopsia (no color)#6E6E6E0.156

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BD4739

    #BD4739

    oklch(55.6% 0.155 29.6)

  • #008292

    #008292

    oklch(55.6% 0.096 209.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BD4739

    #BD4739

    oklch(55.6% 0.155 29.6)

  • #B74470

    #B74470

    oklch(55.6% 0.154 359.7)

  • #AA5D00

    #AA5D00

    oklch(55.7% 0.131 59.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BD4739

    #BD4739

    oklch(55.6% 0.155 29.6)

  • #008675

    #008675

    oklch(55.5% 0.101 179.7)

  • #007BB5

    #007BB5

    oklch(55.6% 0.127 239.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BD4739

    #BD4739

    oklch(55.6% 0.155 29.6)

  • #008B3D

    #008B3D

    oklch(55.6% 0.154 149.7)

  • #506ACD

    #506ACD

    oklch(55.5% 0.155 269.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BD4739

    #BD4739

    oklch(55.6% 0.155 29.6)

  • #6B7E00

    #6B7E00

    oklch(55.8% 0.132 119.7)

  • #008292

    #008292

    oklch(55.6% 0.096 209.8)

  • #825AC0

    #825AC0

    oklch(55.7% 0.155 299.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4739, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BD4739 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.