#BD4617
Closest named color: Brick Orange (#C14A09). oklch(55.2% 0.163 39.2), rgb(189, 70, 23).
Aa
White text reads best on this color (5.18:1).
About this color
#BD4617 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.163 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Brick Orange (#C14A09), ΔE 0.014 away. White text reads best on it, at 5.18:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Brick Orange (#C14A09) |
| Black text | 4.05:1 |
| White text | 5.18:1 |
Values
| HEX | #BD4617 |
| RGB | rgb(189, 70, 23) |
| HSL | hsl(17, 78%, 42%) |
| OKLCH | oklch(55.2% 0.163 39.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4617 | 5.18:1 | AA | Lc -80.1 | Fine for body text |
| Black text on #BD4617 | 4.05:1 | AA large text | Lc 29.3 | Dividers and decoration only |
| #BD4617 text on white | 5.18:1 | AA | Lc 74.7 | Content text, not long reading |
| #BD4617 text on black | 4.05:1 | AA large text | Lc -27.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F7E5E0
oklch(93.5% 0.021 36)
-
Step 200
200
#F2D1C6
oklch(88.5% 0.04 39.3)
-
Step 300
300
#EBB19E
oklch(80.9% 0.073 38.9)
-
Step 400
400
#DF8668
oklch(70.8% 0.118 39.3)
-
Step 500
500
#D3643E
oklch(63.1% 0.15 39.1)
-
Step 600
600 (this color)
#BD4617
oklch(55.2% 0.163 39.2)
-
Step 700
700
#A43808
oklch(49.2% 0.151 39.4)
-
Step 800
800
#852F0E
oklch(42.7% 0.126 39)
-
Step 900
900
#6B2B15
oklch(37.6% 0.098 38.8)
-
Step 950
950
#3F1A0D
oklch(27% 0.062 39.6)
#BD4617 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #695C0D | 0.162 |
| Deuteranopia (no green cones) | #86770F | 0.147 |
| Tritanopia (no blue cones) | #D0253D | 0.072 |
| Achromatopsia (no color) | #6D6D6D | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4617
#BD4617
oklch(55.2% 0.163 39.2)
- #007F9A
#007F9A
oklch(55.2% 0.1 219.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4617, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick Orange #C14A09 ΔE 0.014
- Sinopia #BB3E03 ΔE 0.016
- Burnt Orange #C04E01 ΔE 0.021
- Burnt Siena #B75203 ΔE 0.029
- Rust Orange #C45508 ΔE 0.037
- Cinnamon #AC4F06 ΔE 0.038
- Dull Red #BB3F3F ΔE 0.043
- Rusty Red #AF2F0D ΔE 0.053
Use #BD4617 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.