#BD4544
Closest named color: Dull Red (#BB3F3F). oklch(55.6% 0.155 24.1), rgb(189, 69, 68).
Aa
White text reads best on this color (5.12:1).
About this color
#BD4544 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.155 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.012 away. White text reads best on it, at 5.12:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 4.09:1 |
| White text | 5.12:1 |
Values
| HEX | #BD4544 |
| RGB | rgb(189, 69, 68) |
| HSL | hsl(0, 48%, 50%) |
| OKLCH | oklch(55.6% 0.155 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4544 | 5.12:1 | AA | Lc -79.9 | Fine for body text |
| Black text on #BD4544 | 4.09:1 | AA large text | Lc 29.6 | Dividers and decoration only |
| #BD4544 text on white | 5.12:1 | AA | Lc 74.5 | Content text, not long reading |
| #BD4544 text on black | 4.09:1 | AA large text | Lc -27.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F2D0CD
oklch(88.5% 0.039 23.9)
-
Step 300
300
#EBB0AB
oklch(81% 0.07 24.2)
-
Step 400
400
#DE847E
oklch(70.8% 0.112 24.4)
-
Step 500
500
#D2625E
oklch(63.2% 0.143 24.1)
-
Step 600
600 (this color)
#BD4544
oklch(55.6% 0.155 24.1)
-
Step 700
700
#A33636
oklch(49.2% 0.144 24.1)
-
Step 800
800
#842E2D
oklch(42.7% 0.119 24.2)
-
Step 900
900
#6B2A28
oklch(37.8% 0.094 24.4)
-
Step 950
950
#3F1918
oklch(27% 0.06 23.4)
#BD4544 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #645E43 | 0.167 |
| Deuteranopia (no green cones) | #827741 | 0.153 |
| Tritanopia (no blue cones) | #CF2B46 | 0.047 |
| Achromatopsia (no color) | #6E6E6E | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4544
#BD4544
oklch(55.6% 0.155 24.1)
- #00838D
#00838D
oklch(55.6% 0.095 204.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4544, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.012
- Dusty Red #B9484E ΔE 0.014
- Dark Rose #B5485D ΔE 0.036
- Faded Red #D3494E ΔE 0.046
- Dark Coral #CF524E ΔE 0.047
- Sinopia #BB3E03 ΔE 0.049
- Deep Rose #C74767 ΔE 0.051
- Brick Orange #C14A09 ΔE 0.052
Use #BD4544 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.