#BD44AD
Closest named color: Purpley Pink (#C83CB9). oklch(59% 0.195 333.4), rgb(189, 68, 173).
Aa
Black text reads best on this color (4.59:1).
About this color
#BD44AD is a medium-dark, vivid purple. In OKLCH its lightness is 59%, its chroma 0.195 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.029 away. Black text reads best on it, at 4.59:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.195) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.59:1 |
| White text | 4.57:1 |
Values
| HEX | #BD44AD |
| RGB | rgb(189, 68, 173) |
| HSL | hsl(308, 48%, 50%) |
| OKLCH | oklch(59% 0.195 333.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD44AD | 4.57:1 | AA | Lc -76.4 | Fine for body text |
| Black text on #BD44AD | 4.59:1 | AA | Lc 33.2 | Non-text elements, placeholder text |
| #BD44AD text on white | 4.57:1 | AA | Lc 70.9 | Content text, not long reading |
| #BD44AD text on black | 4.59:1 | AA | Lc -30.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE7
oklch(88.6% 0.049 333.5)
-
Step 300
300
#E4ACD9
oklch(81% 0.088 333.4)
-
Step 400
400
#D47DC5
oklch(70.7% 0.141 333.5)
-
Step 500
500
#C658B6
oklch(63% 0.179 333.4)
-
Step 600
600 (this color)
#BD44AD
oklch(59% 0.195 333.4)
-
Step 700
700
#98298B
oklch(49% 0.182 333.2)
-
Step 800
800
#7C2571
oklch(42.8% 0.15 333.4)
-
Step 900
900
#64245B
oklch(37.7% 0.117 333.5)
-
Step 950
950
#3B1635
oklch(27% 0.074 334)
#BD44AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #416AB0 | 0.206 |
| Deuteranopia (no green cones) | #697CAA | 0.179 |
| Tritanopia (no blue cones) | #C54E72 | 0.101 |
| Achromatopsia (no color) | #767676 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD44AD
#BD44AD
oklch(59% 0.195 333.4)
- #009650
#009650
oklch(59% 0.151 153.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD44AD, closest first.
No curated palette has a color within ΔE 0.04 of #BD44AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.029
- Pinky Purple #C94CBE ΔE 0.036
- Medium Orchid #BA55D3 ΔE 0.061
- Medium Violet Red #C71585 ΔE 0.074
- Purply #983FB2 ΔE 0.075
- Amethyst #9B5FC0 ΔE 0.079
- Pale Magenta #D767AD ΔE 0.092
- Soft Purple #A66FB5 ΔE 0.092
Use #BD44AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.