#BD4491
Closest named color: Medium Violet Red (#C71585). oklch(57.7% 0.176 344.9), rgb(189, 68, 145).
Aa
White text reads best on this color (4.77:1).
About this color
#BD4491 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.176 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.054 away. White text reads best on it, at 4.77:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.39:1 |
| White text | 4.77:1 |
Values
| HEX | #BD4491 |
| RGB | rgb(189, 68, 145) |
| HSL | hsl(322, 48%, 50%) |
| OKLCH | oklch(57.7% 0.176 344.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4491 | 4.77:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #BD4491 | 4.39:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #BD4491 text on white | 4.77:1 | AA | Lc 72.3 | Content text, not long reading |
| #BD4491 text on black | 4.39:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEE0
oklch(88.5% 0.045 344.9)
-
Step 300
300
#E7ADCC
oklch(81% 0.078 345.7)
-
Step 400
400
#D87FB3
oklch(70.8% 0.127 344.8)
-
Step 500
500
#CB5BA0
oklch(63.1% 0.162 344.8)
-
Step 600
600 (this color)
#BD4491
oklch(57.7% 0.176 344.9)
-
Step 700
700
#9C2E76
oklch(49.1% 0.164 344.6)
-
Step 800
800
#7F2860
oklch(42.7% 0.135 344.8)
-
Step 900
900
#66264E
oklch(37.6% 0.105 344.9)
-
Step 950
950
#3C172E
oklch(26.9% 0.067 344.3)
#BD4491 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #506693 | 0.192 |
| Deuteranopia (no green cones) | #737A8E | 0.170 |
| Tritanopia (no blue cones) | #C94364 | 0.074 |
| Achromatopsia (no color) | #737373 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4491
#BD4491
oklch(57.7% 0.176 344.9)
- #008F67
#008F67
oklch(57.6% 0.121 165)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4491, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.054
- Dark Pink #CB416B ΔE 0.065
- Purpley Pink #C83CB9 ΔE 0.067
- Deep Rose #C74767 ΔE 0.071
- Pinky Purple #C94CBE ΔE 0.071
- Light Plum #9D5783 ΔE 0.072
- Dark Rose #B5485D ΔE 0.083
- Dark Hot Pink #D90166 ΔE 0.087
Use #BD4491 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.