#BD448E
Closest named color: Medium Violet Red (#C71585). oklch(57.6% 0.174 346.2), rgb(189, 68, 142).
Aa
White text reads best on this color (4.79:1).
About this color
#BD448E is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.174 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.054 away. White text reads best on it, at 4.79:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.38:1 |
| White text | 4.79:1 |
Values
| HEX | #BD448E |
| RGB | rgb(189, 68, 142) |
| HSL | hsl(323, 48%, 50%) |
| OKLCH | oklch(57.6% 0.174 346.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD448E | 4.79:1 | AA | Lc -77.9 | Fine for body text |
| Black text on #BD448E | 4.38:1 | AA large text | Lc 31.6 | Non-text elements, placeholder text |
| #BD448E text on white | 4.79:1 | AA | Lc 72.4 | Content text, not long reading |
| #BD448E text on black | 4.38:1 | AA large text | Lc -29.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDF
oklch(88.5% 0.044 346.4)
-
Step 300
300
#E7ADCB
oklch(81% 0.078 346.6)
-
Step 400
400
#D87FB1
oklch(70.7% 0.125 346)
-
Step 500
500
#CB5B9D
oklch(63% 0.16 346.3)
-
Step 600
600 (this color)
#BD448E
oklch(57.6% 0.174 346.2)
-
Step 700
700
#9D2E73
oklch(49.1% 0.163 346.5)
-
Step 800
800
#7F285E
oklch(42.7% 0.134 346.1)
-
Step 900
900
#67264D
oklch(37.7% 0.105 346.3)
-
Step 950
950
#3C172D
oklch(26.9% 0.066 345.8)
#BD448E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #516590 | 0.190 |
| Deuteranopia (no green cones) | #747A8B | 0.170 |
| Tritanopia (no blue cones) | #C94263 | 0.070 |
| Achromatopsia (no color) | #727272 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD448E
#BD448E
oklch(57.6% 0.174 346.2)
- #008F69
#008F69
oklch(57.6% 0.119 166.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD448E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.054
- Dark Pink #CB416B ΔE 0.060
- Deep Rose #C74767 ΔE 0.066
- Light Plum #9D5783 ΔE 0.070
- Purpley Pink #C83CB9 ΔE 0.072
- Pinky Purple #C94CBE ΔE 0.075
- Dark Rose #B5485D ΔE 0.079
- Dark Hot Pink #D90166 ΔE 0.084
Use #BD448E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.