#BD4480
Closest named color: Dark Pink (#CB416B). oklch(57% 0.166 353), rgb(189, 68, 128).
Aa
White text reads best on this color (4.88:1).
About this color
#BD4480 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.166 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.042 away. White text reads best on it, at 4.88:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.30:1 |
| White text | 4.88:1 |
Values
| HEX | #BD4480 |
| RGB | rgb(189, 68, 128) |
| HSL | hsl(330, 48%, 50%) |
| OKLCH | oklch(57% 0.166 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4480 | 4.88:1 | AA | Lc -78.5 | Fine for body text |
| Black text on #BD4480 | 4.30:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #BD4480 text on white | 4.88:1 | AA | Lc 73.0 | Content text, not long reading |
| #BD4480 text on black | 4.30:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EB
oklch(93.5% 0.022 351.9)
-
Step 200
200
#F0CEDB
oklch(88.4% 0.042 353)
-
Step 300
300
#E8ADC5
oklch(80.9% 0.075 352.7)
-
Step 400
400
#DA80A7
oklch(70.8% 0.12 353.1)
-
Step 500
500
#CD5D91
oklch(63.1% 0.152 353.3)
-
Step 600
600 (this color)
#BD4480
oklch(57% 0.166 353)
-
Step 700
700
#9E3068
oklch(49% 0.155 353)
-
Step 800
800
#802955
oklch(42.6% 0.128 352.7)
-
Step 900
900
#682746
oklch(37.7% 0.1 353.2)
-
Step 950
950
#3D1829
oklch(27% 0.062 353.3)
#BD4480 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #566382 | 0.184 |
| Deuteranopia (no green cones) | #78797D | 0.165 |
| Tritanopia (no blue cones) | #CB3C5C | 0.058 |
| Achromatopsia (no color) | #717171 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4480
#BD4480
oklch(57% 0.166 353)
- #008C71
#008C71
oklch(57.1% 0.11 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4480, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.042
- Deep Rose #C74767 ΔE 0.046
- Dark Rose #B5485D ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.059
- Light Plum #9D5783 ΔE 0.066
- Light Burgundy #A8415B ΔE 0.068
- Dark Hot Pink #D90166 ΔE 0.074
- Dusty Red #B9484E ΔE 0.077
Use #BD4480 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.