#BD4444

Closest named color: Dull Red (#BB3F3F). oklch(55.4% 0.156 23.7), rgb(189, 68, 68).

Aa

White text reads best on this color (5.15:1).

About this color

#BD4444 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.156 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.011 away. White text reads best on it, at 5.15:1.

Hue familyReds
Lightnessmedium-dark (55%)
Chromavivid (0.156)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text4.07:1
White text5.15:1

Values

HEX#BD4444
RGBrgb(189, 68, 68)
HSLhsl(0, 48%, 50%)
OKLCHoklch(55.4% 0.156 23.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BD4444 5.15:1 AA Lc -80.0 Fine for body text
Black text on #BD4444 4.07:1 AA large text Lc 29.4 Dividers and decoration only
#BD4444 text on white 5.15:1 AA Lc 74.6 Content text, not long reading
#BD4444 text on black 4.07:1 AA large text Lc -27.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F2

    oklch(97.1% 0.01 25.1)

  2. Step 100

    100

    #F7E5E3

    oklch(93.6% 0.02 25.2)

  3. Step 200

    200

    #F2D0CD

    oklch(88.5% 0.039 23.9)

  4. Step 300

    300

    #EBAFAB

    oklch(80.8% 0.071 23.1)

  5. Step 400

    400

    #DE837E

    oklch(70.6% 0.113 23.7)

  6. Step 500

    500

    #D2615E

    oklch(63% 0.144 23.6)

  7. Step 600

    600 (this color)

    #BD4444

    oklch(55.4% 0.156 23.7)

  8. Step 700

    700

    #A33536

    oklch(49.1% 0.145 23.7)

  9. Step 800

    800

    #842D2D

    oklch(42.6% 0.12 23.7)

  10. Step 900

    900

    #6B2A28

    oklch(37.8% 0.094 24.4)

  11. Step 950

    950

    #3F1918

    oklch(27% 0.06 23.4)

Export this scale for Tailwind in the Tailwind colors tool

#BD4444 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#645D430.167
Deuteranopia (no green cones)#8277410.155
Tritanopia (no blue cones)#CF29450.047
Achromatopsia (no color)#6D6D6D0.157

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BD4444

    #BD4444

    oklch(55.4% 0.156 23.7)

  • #00828C

    #00828C

    oklch(55.3% 0.094 204.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BD4444

    #BD4444

    oklch(55.4% 0.156 23.7)

  • #B4447A

    #B4447A

    oklch(55.5% 0.155 353.4)

  • #AF5700

    #AF5700

    oklch(55.4% 0.139 53.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BD4444

    #BD4444

    oklch(55.4% 0.156 23.7)

  • #00866E

    #00866E

    oklch(55.3% 0.105 174.2)

  • #007DAB

    #007DAB

    oklch(55.5% 0.115 233.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BD4444

    #BD4444

    oklch(55.4% 0.156 23.7)

  • #29892D

    #29892D

    oklch(55.5% 0.157 143.7)

  • #426DCD

    #426DCD

    oklch(55.4% 0.156 263.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BD4444

    #BD4444

    oklch(55.4% 0.156 23.7)

  • #737A00

    #737A00

    oklch(55.5% 0.124 113.7)

  • #00828C

    #00828C

    oklch(55.3% 0.094 204.3)

  • #795CC4

    #795CC4

    oklch(55.4% 0.156 293.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4444, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BD4444 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.