#BD4413
Closest named color: Sinopia (#BB3E03). oklch(54.9% 0.165 39.1), rgb(189, 68, 19).
Aa
White text reads best on this color (5.24:1).
About this color
#BD4413 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.165 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Sinopia (#BB3E03), ΔE 0.012 away. White text reads best on it, at 5.24:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Sinopia (#BB3E03) |
| Black text | 4.00:1 |
| White text | 5.24:1 |
Values
| HEX | #BD4413 |
| RGB | rgb(189, 68, 19) |
| HSL | hsl(17, 82%, 41%) |
| OKLCH | oklch(54.9% 0.165 39.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD4413 | 5.24:1 | AA | Lc -80.5 | Fine for body text |
| Black text on #BD4413 | 4.00:1 | AA large text | Lc 29.0 | Dividers and decoration only |
| #BD4413 text on white | 5.24:1 | AA | Lc 75.1 | Fine for body text |
| #BD4413 text on black | 4.00:1 | AA large text | Lc -26.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F8E5DF
oklch(93.5% 0.022 38.3)
-
Step 200
200
#F3D1C5
oklch(88.6% 0.042 40.4)
-
Step 300
300
#ECB19D
oklch(81% 0.075 39.5)
-
Step 400
400
#DF8567
oklch(70.6% 0.119 39.2)
-
Step 500
500
#D4633C
oklch(63.1% 0.153 39.2)
-
Step 600
600 (this color)
#BD4413
oklch(54.9% 0.165 39.1)
-
Step 700
700
#A53705
oklch(49.2% 0.154 39.3)
-
Step 800
800
#862E0C
oklch(42.7% 0.128 38.8)
-
Step 900
900
#6C2B14
oklch(37.8% 0.099 39.1)
-
Step 950
950
#3F1A0D
oklch(27% 0.062 39.6)
#BD4413 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #675B07 | 0.166 |
| Deuteranopia (no green cones) | #857609 | 0.149 |
| Tritanopia (no blue cones) | #D0213B | 0.072 |
| Achromatopsia (no color) | #6C6C6C | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD4413
#BD4413
oklch(54.9% 0.165 39.1)
- #007E99
#007E99
oklch(54.8% 0.1 219.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD4413, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Sinopia #BB3E03 ΔE 0.012
- Brick Orange #C14A09 ΔE 0.016
- Burnt Orange #C04E01 ΔE 0.024
- Burnt Siena #B75203 ΔE 0.031
- Cinnamon #AC4F06 ΔE 0.038
- Rust Orange #C45508 ΔE 0.040
- Dull Red #BB3F3F ΔE 0.043
- Rusty Red #AF2F0D ΔE 0.050
Use #BD4413 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.