#BD43A9
Closest named color: Purpley Pink (#C83CB9). oklch(58.7% 0.194 334.9), rgb(189, 67, 169).
Aa
White text reads best on this color (4.62:1).
About this color
#BD43A9 is a medium-dark, vivid purple. In OKLCH its lightness is 59%, its chroma 0.194 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.033 away. White text reads best on it, at 4.62:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.194) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.53:1 |
| White text | 4.62:1 |
Values
| HEX | #BD43A9 |
| RGB | rgb(189, 67, 169) |
| HSL | hsl(310, 48%, 50%) |
| OKLCH | oklch(58.7% 0.194 334.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD43A9 | 4.62:1 | AA | Lc -76.7 | Fine for body text |
| Black text on #BD43A9 | 4.53:1 | AA | Lc 32.8 | Non-text elements, placeholder text |
| #BD43A9 text on white | 4.62:1 | AA | Lc 71.3 | Content text, not long reading |
| #BD43A9 text on black | 4.53:1 | AA | Lc -30.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE6
oklch(88.5% 0.048 334.8)
-
Step 300
300
#E4ACD7
oklch(80.9% 0.086 334.8)
-
Step 400
400
#D57DC3
oklch(70.7% 0.14 334.9)
-
Step 500
500
#C758B4
oklch(63% 0.178 334.5)
-
Step 600
600 (this color)
#BD43A9
oklch(58.7% 0.194 334.9)
-
Step 700
700
#992988
oklch(49% 0.18 334.8)
-
Step 800
800
#7D256F
oklch(42.8% 0.149 334.9)
-
Step 900
900
#65245A
oklch(37.8% 0.117 334.8)
-
Step 950
950
#3B1635
oklch(27% 0.074 334)
#BD43A9 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4269AC | 0.206 |
| Deuteranopia (no green cones) | #6A7BA6 | 0.179 |
| Tritanopia (no blue cones) | #C64B70 | 0.097 |
| Achromatopsia (no color) | #757575 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD43A9
#BD43A9
oklch(58.7% 0.194 334.9)
- #009454
#009454
oklch(58.5% 0.145 155)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD43A9, closest first.
No curated palette has a color within ΔE 0.04 of #BD43A9.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.033
- Pinky Purple #C94CBE ΔE 0.041
- Medium Orchid #BA55D3 ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.069
- Purply #983FB2 ΔE 0.076
- Amethyst #9B5FC0 ΔE 0.082
- Pale Magenta #D767AD ΔE 0.092
- Soft Purple #A66FB5 ΔE 0.094
Use #BD43A9 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.