#BD43A8
Closest named color: Purpley Pink (#C83CB9). oklch(58.6% 0.193 335.2), rgb(189, 67, 168).
Aa
White text reads best on this color (4.63:1).
About this color
#BD43A8 is a medium-dark, vivid pink. In OKLCH its lightness is 59%, its chroma 0.193 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.034 away. White text reads best on it, at 4.63:1.
| Hue family | Pinks |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.53:1 |
| White text | 4.63:1 |
Values
| HEX | #BD43A8 |
| RGB | rgb(189, 67, 168) |
| HSL | hsl(310, 48%, 50%) |
| OKLCH | oklch(58.6% 0.193 335.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD43A8 | 4.63:1 | AA | Lc -76.8 | Fine for body text |
| Black text on #BD43A8 | 4.53:1 | AA | Lc 32.8 | Non-text elements, placeholder text |
| #BD43A8 text on white | 4.63:1 | AA | Lc 71.3 | Content text, not long reading |
| #BD43A8 text on black | 4.53:1 | AA | Lc -30.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE6
oklch(88.5% 0.048 334.8)
-
Step 300
300
#E5ACD7
oklch(81% 0.087 335.4)
-
Step 400
400
#D57DC2
oklch(70.7% 0.139 335.4)
-
Step 500
500
#C858B3
oklch(63.1% 0.178 335.3)
-
Step 600
600 (this color)
#BD43A8
oklch(58.6% 0.193 335.2)
-
Step 700
700
#992A87
oklch(49% 0.178 335.3)
-
Step 800
800
#7D256E
oklch(42.8% 0.148 335.4)
-
Step 900
900
#652459
oklch(37.7% 0.116 335.5)
-
Step 950
950
#3B1634
oklch(26.9% 0.073 335.2)
#BD43A8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4369AB | 0.205 |
| Deuteranopia (no green cones) | #6B7BA5 | 0.178 |
| Tritanopia (no blue cones) | #C64B6F | 0.097 |
| Achromatopsia (no color) | #757575 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD43A8
#BD43A8
oklch(58.6% 0.193 335.2)
- #009455
#009455
oklch(58.6% 0.144 155.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD43A8, closest first.
No curated palette has a color within ΔE 0.04 of #BD43A8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.034
- Pinky Purple #C94CBE ΔE 0.042
- Medium Violet Red #C71585 ΔE 0.068
- Medium Orchid #BA55D3 ΔE 0.068
- Purply #983FB2 ΔE 0.077
- Amethyst #9B5FC0 ΔE 0.082
- Pale Magenta #D767AD ΔE 0.092
- Light Plum #9D5783 ΔE 0.093
Use #BD43A8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.